Veo 3 is attracting great attention thanks to its ability to turn the description into a vivid video, with full audio and images, making it difficult for viewers to distinguish between real and fake.
Veo 3 stands out in today's wave of video creation AI technology thanks to its difference compared to rivals such as Sora of OpenAI or Firefly of Adobe. With just a request, Veo 3 can simultaneously create moving images, lyrics and background music. This ability makes many videos created by Veo 3 extremely realistic and spreads strongly on social networks.
According to reviews from some technology forums, Veo 3 has 4 outstanding advantages: creating sound and video with only one prompt, natural smooth movement, high-resolution videos suitable for both individuals and professionals, and the ability to maintain camera angles, settings, and characters throughout filming scenes.
Behind Veo 3 is Google's AI technology ecosystem. Veo 3 closely combines with Gemini - a language model that helps convert text into videos, Imagen 4 - a visual image creation tool that supports reference, and Flow - a platform that helps users connect video content into a complete story.
Veo 3 was officially launched at Google's I/O 2025 conference. Users in 73 countries can now access the tool by signing up for the AI Ultra package for $249.99/month. In the first 3 months, Google reduced the price by 50%, to 124.99 USD/month.
Each month, users receive 12,500 credits, each time creating a video with Veo 3 costs about 150 credits. Veo 3 is also limited to AI Pro users, with a fee of 20 USD/month after the free first month.
Demis Hassabis, CEO of Google DeepMind - the developer of Veo 3 - affirmed that the "shelent video" era has ended. Although Google did not disclose the source of Veo 3 training data, many people believe that YouTube - the world's largest video platform owned by Google - could be part of the training process.
To deal with deepfake risk, DeepMind integrates SynthID exclusive sealing technology into each frame created by Veo 3, helping to determine the origin of the video.
However, the development of Veo 3 has also raised concerns among artists. A 2024 study by animation Guild - an organization representing the animation industry in Hollywood - predicts that more than 100,000 jobs in the film, television and animation industry in the US will be affected by AI by 2026.
