4.0 market in Ca Mau brings digital payment to each booth

NHẬT HỒ |

Ca Mau - From cash transactions, Hoa Binh market traders are switching to scanning QR codes, transferring money, towards faster and safer buying and selling.

From technology concerns to QR code scanning

On September 15, the Ca Mau Provincial Women's Union coordinated with Agribank Bac Lieu Branch, VNPT Ca Mau, Department of Industry and Trade and Hoa Binh Commune People's Committee to launch the "4.0 Market - Cashless Payment" model at Hoa Binh market.

Small traders are instructed on how to use QR codes, transfer money and experience electronic payment methods right at the booths.

Bà Nguyễn Hồng Phượng, tiểu thương chợ Hoà Bình, Cà Mau (ảnh chụp ngày 15.9.2026). Ảnh: Nhật Hồ.
Ms. Nguyen Hong Phuong, a small trader at Hoa Binh market, Ca Mau (photo taken on September 15, 2026). Photo: Nhat Ho.

Ms. Nguyen Hong Phuong, a small trader at Hoa Binh market, said that in the early days, many people were still confused because they were not familiar with technology, used to using cash, and even worried about mistaken transfers or being scammed.

After a period of propaganda and guidance, small traders gradually realized that non-cash payments help transact quickly and accurately, limiting risks when having to keep or count cash.

This model not only helps trade become faster and safer, but also contributes to building a modern and civilized commercial culture" - Ms. Phuong shared.

Người dân quét mã QR khi thanh toán tiền đi chợ tại chợ Hoà Bình, Cà Mau (ảnh chụp ngày 15.9.2026). Ảnh: Nhật Hồ.
People scanning QR codes when paying for market trips at Hoa Binh market, Ca Mau (photo taken on September 15, 2026). Photo: Nhat Ho.

Vice Chairman of Hoa Binh Commune People's Committee Tran Viet Thuy said that the 4.0 Market model helps bring digital transformation closer to the people. From transactions mainly in cash, small traders and buyers gradually form the habit of using QR codes, transfers, and electronic payment methods.

Not only payment, but also opening up digital sales

According to Ms. Le Thi Ngoc Linh - Chairwoman of the Ca Mau Provincial Women's Union, digital transformation is no longer a distant story but must start from things close to the people, close to the people so that people can clearly see the benefits and use them every day.

Chủ tịch Hội Liên hiệp Phụ nữ Việt Nam tỉnh Cà Mau Lê Thị Ngọc Linh phát biểu tại buổi ra mắt chợ 4.0 tại xã Hoà Bình (ảnh chụp ngày 15.9.2026). Ảnh: Nhật Hồ.
Chairwoman of the Ca Mau Provincial Women's Union Le Thi Ngoc Linh speaks at the launch of the 4.0 market in Hoa Binh commune (photo taken on September 15, 2026). Photo: Nhat Ho.

Successful digital transformation is not about how much software or equipment we have, but whether people can use it, whether it is more convenient, and whether life is better or not," Ms. Linh said.

From the 4.0 Market model, Ca Mau aims to expand the application of technology in commercial activities. QR codes are not only used for payment but can also be used to introduce the origin of goods, promote local products, OCOP products; connect sales on digital platforms.

Lãnh đạo tỉnh Cà Mau trải nghiệm mua hàng hoá không dùng tiền mặt tại phiên chợ 4.0 xã Hoà Bình (ảnh chụp ngày 15.9.2026). Ảnh: Nhật Hồ.
Leaders of Ca Mau province experience buying goods without cash at the 4.0 fair in Hoa Binh commune (photo taken on September 15, 2026). Photo: Nhat Ho.

This is also a direction to help business households gradually adapt to the digital trade environment, improve digital skills and expand customer access.

Vice Chairman of Hoa Binh Commune People's Committee Tran Viet Thuy said that the locality determines that digital transformation must be implemented practically, with people and businesses as the center. The consensus of small traders is the foundation for the model to be maintained and expanded.

Lựa chọn hàng hoá tại phiên chợ 4.0 xã Hoà Bình, tỉnh Cà Mau (ảnh chụp ngày 15.9.2026). Ảnh: Nhật Hồ.
Choosing goods at the 4.0 fair in Hoa Binh commune, Ca Mau province (photo taken on September 15, 2026). Photo: Nhat Ho.

Bringing digital payments into traditional markets not only changes the way of paying for an item, but also gradually creates new transaction habits, contributing to bringing 4.0 technology into life and business operations at the grassroots level.

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