Samsung has just introduced the personal version of the Samsung Internet browser (desktop), currently available on Windows 10 and Windows 11. According to the company's description, this browser is "evolutionating from an operational waiting tool to an integrated AI platform", showing that the main focus is artificial intelligence (AI).
As usual, Samsung Internet on PC supports multi-platform data synchronization including page sheets, web browsing history and automatic filling of forms. The company also emphasizes its commitment to security and privacy with features such as trackers blocking and private dashboards.
However, this does not seem to be just a simple utility extension. Samsung is looking to position itself in the "AI browser" era, behind rivals such as ChatGPT Atlas ( OpenAI), Edgeilot Mode ( Microsoft), Opera Neon and Comet (Perplexity).
The company said the new browser will be able to predict user needs and bring personalized experiences. To do that, a presence on a computer platform is a strategic step.
Users can register to join Samsung Internet beta program for Windows right on the official product page.
Samsung's move shows that it does not want to be left behind in the multi-platform AI wave, where the line between search engines, virtual assistants and browsers is increasingly blurred.
In the near future, AI will not only support web browsers but also proactively propose, summarize and act on behalf of users, turning browsers into a comprehensive digital experience coordination center.
