At the recently concluded Google Marketing Live Vietnam event, Google announced global product improvements, to help marketers optimize campaigns, realize creative vision and standardize processes
AI Max For Search: New advertising tool helps businesses display more effectively in relevant search moments - without relying on a long list of keywords. AI Max uses Gemini models to understand website and advertising content, thereby automatically creating titles that suit the actual search needs of users. Whether users enter text, use voice or take photos, AI Max helps display ads accurately - bringing higher efficiency with less manual operations.
Google Ads with agentic capabilities: AI agents work as a comprehensive assistant integrated in Google Ads and Analytics. Not only does it support, but this factor can also proactively work with marketers. By learning from destination data and campaign performance, AI affectors can automatically create, optimize, and maintain advertising campaigns.
In Google Ads, this feature provides real-time keyword suggestions and creatively customizing content. In Analytics, this helps bring immediate smart analytics. Thanks to that, users can reduce manual tasks and spend more time on strategy, creativity and measuring efficiency.
YouTube Shoppable Connected TV: A completely new interactive shopping experience is being launched, allowing viewers to explore and interact with products directly on the big screen, then easily complete shopping on their mobile phone. In addition, YouTube's Masthead - the most prominent advertising location on the platform - has also supported mobile shopping.
YouTube Creator Partnerships Hub: New tool in Google Ads makes it easy for brands to find and collaborate with YouTube creators. With the ability to search by AI, marketers can search by keyword, category or trend - while accessing detailed data such as audience demographics and interaction levels before approaching creators.
After the collaboration, the brand can promote creator's content in the form of advertising and measure the effectiveness. This is a consolidation platform that helps turn cooperation with creators into real business results. The feature has already been rolled out in Singapore and Indonesia, and will continue to expand to other markets including Vietnam.
