Previously, when sharing music, viewers only saw images and links to Spotify without audio.
Now, when a song is posted in Story, viewers can listen to it live on the app. This small but noteworthy change makes sharing and exploring music more convenient.
The feature of listening to music live on Instagram is considered an important step forward, especially in the context of music becoming an increasingly core element of the social networking experience.
The need to switch to the Spotify application helps users avoid interruptions when interacting, while increasing the spread of a song. For artists and music producers, this is also an opportunity for their products to reach young audiences more naturally and effectively.
Expanding music features can help Instagram become a new music discovery hub, while increasing the time users stay on the application. This can be considered an effort to compete directly with TikTok, a platform that is somewhat dominating global music trends.
