Meta is expected to launch Meta AI in the second quarter of 2025, with CEO Mark Zuckerberg's ambition to make the company a leader in the AI field by the end of the year.
Meta's AI products have now been integrated into apps like Facebook and Instagram as search engines, and possess some of the same generative capabilities as other AI platforms.
However, Meta believes that an independent application will give users a deeper experience of interacting with its AI assistant.
Meta AI continues to be offered for free as it is now, but the company plans to test a paid subscriber model with more enhanced features.
Meta's push for independent AI development shows its ambition to compete directly with the big names in the technology industry. If successful, Meta AI will not only help expand the company's product ecosystem but also create a powerful AI platform, attracting users and businesses.
Observers say Meta will also face many challenges, including improving AI quality, ensuring data privacy, and finding an effective business model.
However, with great technological potential and ecosystem, Meta AI could become a formidable competitor in the artificial intelligence market in the near future.