Apple is preparing a major turning point in display technology for the iPhone, with plans to deploy COE (Color on Encapsulation) technology by 2027.
This move not only coincides with the 20th anniversary of the launch of the iPhone, but could also mark one of the most important improvements in display since Apple brought OLED to the iPhone X in 2017.
What is COE technology?
Currently, the iPhone's OLED screen uses a Polar layer to control light reflection and prevent blurred vision. However, this layer accidentally reduces overall brightness, causing the device to consume more energy to compensate for brightness.
COE solves this problem by removing the traditional Polar layer and replacing it with a filter built right on the screen case. As a result, the screen becomes thinner, brighter and more energy-efficient, bringing the same benefits to the design and performance.
Apple's plan
According to ET News, Apple is expected to apply COE to standard audio models by 2027, instead of just the iPhone Fold folding line as previously rumored. An industry source shared: Apple plans to deploy COE on a hardtop iPhone to celebrate the 20th anniversary of the launch of this iconic product.
This means that the iPhone 2027 will have a significant transformation in design and display experience, symbolizing the journey of two decades of development.
Samsung has deployed it in advance
Although Apple has just started preparing, Samsung has brought COE to the Galaxy Z Fold 3 since 2021. Moreover, the Korean company is expected to expand this technology to the Galaxy S26 Ultra in 2026, which is at least a year earlier than Apple.
If true, Samsung will continue to affirm its pioneering advantage, launching a high-end smartphone with a thin, bright OLED screen and energy-saving advantage over its successor.
Significance for iPhone users
Apple's COE implementation in 2027 will bring three important benefits to users:
Smaller design: iPhone can continue to pursue a lean, sophisticated philosophy.
brighter display: enhances the experience when watching HDR content or using it outdoors.
Lower power consumption: prolong battery life despite improved screen performance.
These factors can make a big difference, bringing the iPhone into a new stage of development in the mobile era.
