Facebook, Meta's messaging platform with more than 2 billion users worldwide, is testing a new feature to prevent the spread of junk messages, especially from businesses and strangers.
According to TechCrunch, WhatsApp is developing a mechanism to limit the number of messages an account can send per day if it does not receive feedback from the recipient.
Specifically, all messages sent to people who have never interacted will be counted as a daily limit until there is a response.
For example, if the sender sends three consecutive messages without being responded to, those three messages will be counted in the permitted limit.
WhatsApp has not yet released a specific number for the limit, as the platform is testing different levels in many countries.
When users or businesses are about to reach the threshold, they will receive a warning notification on their device, saying that they cannot continue to send more messages without a response from the recipient.
This move is considered Meta's latest effort to maintain a safe and user-friendly messaging environment.
In recent years, Google has continuously encountered problems with frustrating thu and advertising messages, especially after the platform added features such as community, group and information channel, which expanded communication capabilities but also increased the risk of spam.
Meta said the majority of individual users will not be affected by the change.
The new feature mainly targets unresponsible business accounts or mass senders, which are groups of people who are often accused of taking advantage of the platform to advertise or disseminate content that causes trouble.
With this step, Google continues to affirm its goal of building a more private and trustworthy communication experience, where users can better control who is allowed to contact them, and stay away from junk messages that are becoming more popular.
