According to the Gadgets 360 technology site, the partnership between Oppo and Hasselblad began in 2022, to develop cameras for the high-end product lines of the Oppo Find series. The goal of this partnership is to combine Hasselblad's traditional aesthetics with Oppo's advanced image solutions.
Over the past four years, the research and development teams of the two units have cooperated in a series of projects to develop an image toolkit. A typical example of the success of this partnership is the Hasselblad portrait mode, introduced alongside the Oppo Find X5 series in 2022.
This mode takes advantage of hyperTone Engine technology to take professional portrait photos with bokeh effect designed to be compatible with classic Hasselblad lenses.
According to Gadgets 360, the partnership is expected to end at the end of this year. But by continuing to accompany, both sides expect to bring superior image quality and a unique visual mark, supporting global users to easily create impressive photographic works.
The new generation of photography system is being researched and developed by Oppo and Hasselblad, expected to set a new standard for quality as well as photography experience on smartphones in the future. More details about the next-generation mobile image system will be announced later this year.
It is not uncommon for smartphone manufacturers to cooperate with camera manufacturers. For example, Xiaomi has partnered with the long-standing German camera brand Leica to improve photography capabilities on smartphone lines, especially in the high-end segment. Leica has also worked with Huawei before that.
In addition, the long-time German camera company Zeiss has also been associated with other smartphone brands such as Sony, Vivo, Nokia...
