2025 marks the launch of many luxury smartphone models with the Ultra aftermath. These are all high-end smartphones, with outstanding features from hardware to AI integration (artificial intelligence).
These include the Samsung Galaxy S25 Ultra, Vivo X200 Ultra, Xiaomi 15 Ultra and Oppo Find X8 Ultra. According to technology sites, these are mostly the best smartphones of the year, considering many aspects from features, configuration, performance or design.
But in terms of sales, the Galaxy S25 Ultra high-end smartphone model outperforms its competitors. According to Ice Universe, this smartphone model has sold nearly 8.4 million units worldwide, as of the end of June 2025. It far surpasses rivals such as Xiaomi 15 Ultra (more than 586,000 units), Vivo X200 Ultra about 219,000 units, and Oppo Find X8 Ultra behind with 210,000 units.
According to analysis from Phone Arena, the Samsung Galaxy S25 Ultra has a great camera but the hardware is not as good as its competitors. In addition, its battery life is not impressive, the price is higher than competitors' Ultra models (except for Xiaomi 15 Ultra)... Even more strictly, they think that Samsung's S25 Ultra model is "boring" than its competitors.
However, the S25 Ultra can sell millions of units worldwide, far surpassing its competitors thanks to Samsung's brand strength. After Apple with the iPhone, Samsung is known as the most famous brand in the smartphone market.
Second, Samsung is likely to be distributed globally, present in most key markets. Meanwhile, some other manufacturers such as Xiaomi, Vivo or Oppo are still selling heavily in the Chinese market.
In addition, Samsung's reliability and 7-year commitment to supporting software are also a plus for the company. In the world of technology that changes every day, 7 years is a very long time, far surpassing its competitors.
The reliability of the software is another important reason why the Galaxy S25 Ultra is in high demand. As the Android smartphone market continues to grow, Samsung has easily affirmed its leading position, especially when the One UI user interface has received high trust from users.
