Important political event attracts attention, new policies boost search demand
In January 2026, the attention of people across the country focused on the 14th National Party Congress, leading to a sharp increase in a series of related keywords such as "National Assembly elections" increasing by 209% and "Party Congress 14" increasing by 66%. Guiding keywords such as "how to look up election scores" increased by 2, 996%, reflecting the proactiveness of people in grasping the process and methods of exercising their electoral rights.
At the same time, new policies also quickly became the focus of search with the keywords "Circular 152" increasing by 1,609% or "state Tet bonus 400k" increasing by 1,019%. This data shows the rapid access and high interest in new regulations as soon as they are implemented.
New generation AI accelerates, mid-range devices take the throne
Besides ChatGPT and Gemini, Q1/2026 recorded a strong acceleration of new AI (artificial intelligence) platforms. Tools such as AI Hay and OpenClaw grew by 130% and 103% respectively, while specialized solution groups such as Blackbox AI, Humanize AI and Voice AI all achieved triple-digit growth. This development shows that user behavior tends to shift clearly from technology discovery to practical applications on a larger scale.
In the device segment, mid-range products became the focus when the keyword "Honor win rt" of Honor Win increased by 6.391%, while MacBook Neo also attracted attention thanks to a more accessible price for general users.
Market prices and tax policies continue to be a central concern
Quarter I/2026 recorded a strong increase in searches related to prices, especially in the updated keyword group by day. Keywords "gasoline price today" increased by 1,901%, "US dollar price today" increased by 232% and "won price today" increased by 56%, reflecting the high level of user interest in the context of market fluctuations.
Keywords "family deduction level 2026" and "personal income tax 2026" recorded a sharp increase in search volume of 439% and 569% respectively in the context of Resolution 110/2025/UBTVQH15 on adjusting personal income tax policy officially taking effect from January 1, 2026.
