Lo Lem - Quyen Linh's eldest daughter - has received public attention in recent days. She shared a series of photos of her going to the showroom to receive a new car, a Maybach S450.
According to research, this driver has a listed price of about 8.199 billion VND, the total rolling cost is nearly 9 billion VND. Many audiences argue that this expensive car is somewhat unreal and somewhat wasteful for Lo Lem, while she is too young.
Some opinions say that Lo Lem's elegant life contrasts with the image of MC Quyen Linh dressing simply and wearing beehive sandals in charity programs.
Before that, many Vietnamese stars were also involved in controversy for buying expensive items for their children.
Le Quyen's son is known as a "rich kid" with a passion for playing golf and archery. Le Quyen once surprised everyone when she showed off a shoe closet of up to 30 pairs even though her son was still young, he would increase the size of his shoes.
Or Dan Truong's son was also wearing luxury outfits from brands such as Gucci, Moschino and Burberry. In addition, the boy's shoe closet also has 40 pairs from other major fashion houses.
Miss Dang Thu Thao's daughter wore all the luxury branded clothes, Chi Bao's son was riding a car for nearly 200 million, Bao Thy gave him expensive clothes... all of which surprised the audience, attracting many conflicting views.
In fact, the branded goods market in Southeast Asian countries, including Vietnam, is increasingly developing. This trend is called "10 bags of money", when parents, grandparents, aunt and uncle together spend on a child.
According to the Financial Times, the retail industry is targeting MZ parents (Millennials and Gen Z) with marketing campaigns targeting "VIB" (Very Important Baby).
In Eastern culture, parents often pay attention to other people's views of their children, they buy branded goods for their children because there is always hidden competition. Most families with one child are willing to buy expensive items for their children, leading to the increasingly young age of access to branded goods.
fashion journalist Hadley Freema of The Guardian asked, if the thousands of dollars in designer items were the norm for a child from a young age, how would they see the world?
In the world, many superstars have attracted attention for "patting gold" to their children's lives. Victoria Beckham and Kim Kardashian shocked everyone by showing their children costumes that were "more expensive than the monthly salary of most adults". Experts say that rich showbiz couples contribute to making branded clothes for children more popular.
"However, people can criticize such unreasonable spending on children, but it must be admitted that many people are tempted by empty things if finances allow it. Some people are willing to spend more than their budget to buy designer items for a child.
The truth is, we all want to bring our children the best... so where should we set the line? Can you give your child expensive gifts but still teach them a sense of responsibility at the same time? ", Hadley commented.
Author Laura Ingalls Wilder believes that parents should not hesitate to give their children an expensive gift, because the gift will help strengthen family relationships, while also bringing many opportunities for children to learn and develop.