According to Heraldcorp, Genie, Make a wish is Netflixs most anticipated Korean drama in the second half of this year, with a production budget of 2 billion won (about 37 billion VND) per episode.
In particular, the salaries of the main actors (Suzy and Kim Woo Bin) alone are said to be up to 300 million won (about 5.5 billion VND) per episode.
However, the film, which was released on the occasion of Chuseok (Korean Mid-Autumn Festival), was leaked onto illegal streaming websites immediately after its release.
Viewers can access the website without any major restrictions by searching for the website name on Google, allowing them to watch the series for free.
Leaking this illegal content is an extremely sensitive issue, which can determine the success or failure of the original content.
Netflix's strategy of simultaneously releasing large amounts of content worldwide, regardless of the time zone between countries, is a way to prevent this leakage.
The online video service industry (OTT) is helpless in the face of blockbusters with huge production budgets being distributed on illegal websites right after release.
Previously, major investment projects such as Netflix's "Squid Game 2" (the biggest film title of the year) and Disney+'s "Tempest" were also continuously leaked on illegal streaming websites.
Meanwhile, The Light of the World, uoc di attracted attention even before its release, because it was a work written by famous screenwriter Kim Eun Sook (author of History of Paris, The Heirs, The Suns fate, Goblin, The Glory...) and had the participation of Kim Woo Bin, Suzys main roles.
Netflix has chosen to release all 13 episodes at the same time on the first day of the Chuseok holiday, October 3.
According to the latest announcement, the film entered the top 10 most popular non-English TV shows on Netflix worldwide this week.
My God, lets go ranked 5th with 4 million views. Notably, the film achieved this achievement after only 3 days of release.
Although the audience's reaction to the film was divided - some people thought it was "too childish", others thought the film " perfect for killing time". But the work continues to be hotly discussed thanks to the impressive cast.
In addition to Suzy and Kim Woo Bin, the film's guest actors include famous faces such as Song Hye Kyo, Kim Ji Hoon, Daniel Henney.
The Korean government has stepped up crackdowns on illegal streaming websites, but it is still not enough to stop them. These websites constantly change their access domain addresses to avoid being controlled and maintained.
The scale of damage to Korean content is spreading rapidly. Most of Netflix's Korean works have been leaked on these illegal streaming websites.
The industry's estimates show that the total copyright damage caused by leaks on illegal distribution websites is about 5 trillion won.
