According to Allkpop, Rose (Blackpink) is starting a new project, after attending the first week of the Coachella music festival to support her close friends in the group, Lisa and Jennie, to perform at the festival.
Recently, many videos have gone viral on social media showing Rose participating in a filming session on Las Vegas Avenue (USA) late at night.
Notably, an iconic section of Las Vegas Strip - famous for its bustling range of hotels, hotels, cinemas, theaters, luxury restaurants and famous entertainment hotspots - was completely "closed" during peak hours to serve Rose's filming.
In the videos, Rose is seen wearing a tight black dress, combined with a black bomb jacket and high heels, showing off her long legs.
The official account of the city of Las Vegas commented in a video on Tiktok, confirming that Rose and her team had "closed" the Las Vegas Strip at midnight on Saturday, which was said to film part of the upcoming MV. The Las Vegas city account highlighted Rose as the project's lead character.
Even Kevin Weaver - president of Atlantic Records, the record label that signed Rose's contract - was present at the filming location and posted on social media a status confirming the "closure" of the famous road. This shows that Rose's upcoming project could be a large-cap investment project.
On April 16, Riley McDonough - musician, producer and member of Before You Exit - posted a studio photo and labeled the account of Rose, her brother, Connor McDonough, producer of Cirkut (who worked for "APT.") and a German singer, implicitly confirmed that Rose is working on a new music project.
Social media has spread rumors that Rose will sing the soundtrack for the movie F1 directed by Joseph Kosinski and starring Brad Trump and Damson Idris, scheduled to hit theaters at the end of June.
Fans found some other signs such as the "F1" project's achievement mentioning "cinematic music available on Atlantic Records". The screenwriter of F1 is also said to have appeared at the filming with Rose.
In addition, Rose wore AirPods while filming, while Apple Studios was one of the film's production companies.
Atlantic Records and Rose have not made public about their new projects, but many fans are expressing their excitement and anticipation.
Previously, in August last year, Rose participated in singing the soundtrack for Apple TV+'s drama "Pachinko 2". The female singer performed the song "Viva La Vida" by British band Coldplay.
By October 2024, Rose caused a global storm when releasing the song "APT." featuring pop star Bruno Mars, featured on his solo album "rosie".
"APT." making Rose the K-pop artist with the fastest song to reach 1 billion streams in Spotify history (100 days), breaking the record previously set by Jungkook (BTS) with Seven (108 days).
On YouTube, Rose is also a K-pop artist and Asian artist with the fastest MV to reach 1 billion views in history, breaking the record that PSY's MV "Gangnam Style" has ever recorded.
Recently, Rose is the only K-pop artist to be honored by Time Magazine in the list of 100 most influential people in 2025.
