According to the Korea Herald, while Blackpink members are often in the spotlight with hit solo projects, Jisoo is still gradually building her own empire in a calmer way.
The concern was raised earlier this year, after Jisoo's acting was criticized for many times in the drama "Newtopia" and global indifferent reaction to her mini album "Amortage" released in February.
Jisoo's public appearances limited her activities beyond formal activities, also forming the awareness that she is less active than Jennie, Lisa and Rose.
However, behind her quiet appearance, Jisoo is still active in many fields, in ways that are less noticed but still have a significant impact.
As of April, Jisoo is the best-selling female K-pop solo artist on the Circle Chart, with solo album sales exceeding 2 million copies.
Jisoo's debut single album "Me" sold more than 1.5 million copies, while her latest mini album "Amortage" sold more than 600,000 copies. "Me" still holds the record for the best-selling album of a female Kpop solo artist on the Circle Chart.
To date, Jisoo has only released 6 solo songs, but her album sales have even surpassed veteran artists.
IU, one of the most famous female singers and songwriters in Korea, debuted in 2008, ranked 2nd with album sales of about 1.84 million copies.
Among Blackpink members, Rose and Lisa followed in 4th and 6th place, with album sales of 1.5 million copies and 1 million copies respectively.
Jisoo has also completed her first solo tour called Lights, Love, Action! last month, passing through 7 cities in Asia.
Although the tour was held as a fan-meeting instead of standard concerts, it marked the highest number of solo appearances among Blackpink members since they left YG Entertainment in late 2023.
Jennie and Lisa have held 5 solo concerts so far, while Rose has not yet started her own official tour.
In the film industry, Jisoo is the most active member of Blackpink, although her acting received mixed reactions.
Recently, she participated in the Coupang Play drama "Newtopia" and was also broadcast on Amazon Prime Video. Jisoo's acting is controversial, but the film is still a commercial success.
Within 10 days of its release, it has become the most watched drama on Coupang Play and entered the Top 10 of the Amazon Prime Video chart in 54 countries.
In the near future, Jisoo will appear in the movie Omniscient Readers Viewpoint with famous stars Lee Min Ho, Ahn Hyo Seop, Nana, Shin Seung Ho... released in July.
She will also return to the small screen as the female lead in Netflix's romantic comedy "Boyfriend on Demand".
In contrast, Jennie and Lisa only took on one supporting role in HBO's "The Idol" (2023) and "The White Lotus 3" (2025). Rose has not appeared in any TV series or movie.
In the fashion industry, Jisoo has proven her influence as a global ambassador for luxury brands Dior and Cartier, in addition to contracts with many international brands including Dyson, Alo Yoga and Tommy Hilfiger.
In February this year, Jisoo launched its official fan platform, providing exclusive content, including personal photos, videos, and event schedules. Within 2 months, the application recorded more than 100,000 downloads on Google Play.
"Compared to other members of Blackpink, Jisoo seems to be more quiet and less public, but she is one of the most hard-working and successful artists today," said an entertainment official.
