Released in 2024, Baby Monster received media attention for being the "sister group of Blackpink". It is not difficult to see that YG has applied the "Blackpink formula" for Baby Monster, from making a small comeback to opening a world tour right after a short debut. Although not as expected, Baby Monster has now made an impression thanks to the strong singing voice and stage performance ability of all 7 members.
However, before they could enjoy their sublime period, the group faced a challenge when YG suddenly revealed that they were building a new girl group. This information was revealed by Production Director Yang Hyun Suk himself in a video announcing YG's plans for the upcoming period.
Without letting fans wait too long, YG has officially introduced its first member, EVELI, born in 2010, Australian nationality. The new group will also be revealed to have 4 members - a model that helped create YG's successful groups from 2NE1 to Blackpink.
YG's urgency to launch a new girl group makes fans worried about Baby Monster's future. "After just debuting for more than a year and preparing for a new group, will Baby Monster be abandoned? ", commented an audience member.
In fact, after the Blackpink members terminated their individual contracts, YG rushed to launch Baby Monster as an effort to save the company's reputation. However, the music achievements and personal popularity of Baby Monster members are not enough to help YG feel secure in the increasingly fierce K-pop market.
Especially up to now, YG groups often only have 4-5 members, so managing a large-member group like Baby Monster is also a challenge. Not only for girl groups, boy group activities like Treasure (10 members) also show the company's ineffective management of music groups with a large number of members.
In addition, YG's history has shown that music groups are not given long-term care if they do not have strong momentum. Meanwhile, Baby Monster, despite having a good start, has not really made a global mark like Blackpink.
Fans hope YG will have a good direction for Baby Monster as the members are all talented and may be even more famous if they are invested in and promoted by the media.
