As Gucci's global ambassador, Jin BTS once again proved their appearance at the Autumn Festival in Milan (Italy) on February 25. With outstanding appearance and elegance, Jin immediately attracted a lot of attention.
Photographer Lim Jae Hyun shared a video of Jin appearing at the event with the caption: "The appearance of Kim Seokjin (Jin's real name) at Gucci's show caused chaos in Milan".
The large crowd appearing with cheers proved that the appeal of the BTS member has never cooled down after he was discharged from the army in June last year.
Jin's appeal is also proven when the male idol's name is the most searched topic related to Milan Fashion Week 2025 worldwide, according to statistics from Google Trends.
Gucci's most discussed topic this week was Jin's appearance at the Fall Winter show.
Top international fashion publications, including the famous WWD (Women's Wear Daily), reported on Jin's participation in the Gucci show. Similarly, MTV UK shared a photo of Jin and praised his extremely elegant appearance.
Since being announced as a global ambassador in August 2023, Jin has sold out many products in Korea, the US and Japan.
After leaving Milan, the $3,500 Gucci jacket and the $3,100 pants Jin wore were sold out in the US. According to AllKpop, this event once again proves the position of the BTS member in the fashion industry.
