According to Allkpop, recently, a share of Jin (BTS) in a fan conversation with Weverse platform attracted the attention of Korean netizens and sparked an online discussion.
Jin's comments were made in response to a fan's post, pointing out that Jin seems to be participating in more commercials these days, especially when compared to other members of BTS.
In response to fans' questions, Jin frankly shared, "I have received a lot of promotional invitations. Other members also have dozens, even hundreds of promotional invitations. They just choose not to accept it. I myself have rejected more than a dozen invitations...
I think I will not accept more because I want to focus on my current project. But if there is suddenly a project that I really like, I might change my mind."
Jin's response came shortly after he was announced as a new model for Dongwon F&B's canned fish brand.
Through Jin's revelation, it can be seen that BTS members are sought-after stars in the advertising industry, but they rarely accept personal advertising contracts, simply because they are carefully choosing the products and brands that they really like.
BTS is the most famous Kpop group in the world with a large fan base worldwide, so all 7 members are influential faces.
However, what is noteworthy about BTS is that this group has very few advertising contracts based on the group's reputation. During his 12 years of operation, each year, BTS has only been a model, ambassador for a few brands and mostly a short-term contract of 1-2 years.
Some of BTS's global advertising contracts are known such as Samsung, Louis Vuitton, Hyundai, McDonald's, Lotte Duty Free...
Each BTS member also has very few individual advertising contracts. They are representing different luxury brands, but have hardly any additional contracts with domestic brands.
The members are currently only ambassadors for one brand, Jungkook with Calvin Klein, RM with Bottega Veneta and J-Hope with Louis Vuitton.
Jimin has a global ambassador contract with two brands Dior and Tiffany & Co. Suga is the ambassador of Valentino, Samsung and NBA.
In addition to being the ambassador of the two luxury brands Celine and Cartier, V only has an additional advertising contract with a Korean beverage brand and an Indonesian investment platform.
Jin is currently the most active member in advertising. He has a global ambassador contract with two luxury brands Gucci and Fred. At the same time, Jin is also an ambassador and model for the brands Alo, Laneige, Dolby Atmos, Jin Ramen and most recently the Dongwon Tuna brand.
However, compared to the famous idols of other Kpop groups, the number of 7 advertising contracts of Jin is not much.
Jennie (Blackpink) cooperated with dozens of brands and labels such as Chanel, Calvin Klein, Adidas, Jacquemus, Jean Paul Gaultier, Tamburins, Gentle Monster....
Jisoo (Blackpink) is also a global ambassador for a series of luxury to mid-range brands such as Dior, Cartier, Tommy Hilfiger, Self-Portrait, Dyson, Dunst, Alo...
Or Jang Won Young of IVE group has had advertising contracts with nearly 30 brands to date. Another IVE member, An Yu Jin, is not far behind with about 20 brands.
In a discussion on the online community Instiz about the BTS members receiving too few advertisements, many viewers agreed with this decision. They believe that BTS members are top stars, rich and famous, so carefully choosing advertising contracts is reasonable.
There are also many fans who want BTS to be more active in the advertising field so that the fan community can meet their idol more.
