Lee Hyori earned 4.2 billion won after only 5 months of returning to being an advertising model

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Lee Hyori proves the appeal of the "advertising queen" when she just returned after 11 years.

According to Sports Seoul, in the latest episode of the program "20th Century Hit Song" broadcast on KBS Joy, the presenters discussed 10 Kpop hits in 2000 and multi-talented artists, shining in many fields.

Some names mentioned include Jungkook (BTS), Jennie (Blackpink), Jo Jung Suk, Lee Chan Won.... Notably, Kim Heechul mentioned singer Lee Hyori, calling her a "comprehensive" artist.

Heechul also made a shocking revelation about Lee Hyori's advertising career. According to industry information, just 5 months after announcing his return as an advertising model in July 2023, Lee Hyori earned 4.2 billion won (about more than 80 billion VND).

Lee Hyori was born in 1979, debuted as a member of girl group Fin.K.L in 1998. Along with H.O.T, Sechkies, S.E.S, they opened the first generation of Kpop and led the young trend at that time.

Lee Hyori became a solo artist in 2003 with his debut album "Stylish". She is known as the "sexy queen" of Kpop, famous for her vibrant and hot performances.

Through many hits such as "10 Minutes", "Hey Girl", "U-Go-Girl", "Miss Korea", Lee Hyori became the most successful session singer in Korea.

Lee Hyori duoc menh danh la “nu hoang quang cao“. Anh: MV U-Go-Girl
Lee Hyori is known as the "advertising queen". Photo: MV U-Go-Girl

During the peak of her career, Lee Hyori not only worked as a top singer but also dominated the advertising industry, being praised by the media as the "advertising queen", " Blue chip of the advertising industry".

But in 2012, Lee Hyori suddenly announced that he would not do any more commercial advertising, except for public service advertising.

Lee Hyori held a secret wedding with musician Lee Sang Soon in 2013 and moved to Jeju Island, announcing a temporary hiatus.

In 2017, Lee Hyori gradually returned to the entertainment industry, she participated in JTBC's variety show "Lee Hyori's BnB" and returned as a singer with the album "Black".

In 2020, through MBC's TV show "Hangout with Yoo", Lee Hyori and other famous artists formed project music groups including SSAK3 (featuring Bi Rain, Yoo Jae Suk), Refund Sisters (featuring Uhm Jung Hwa, Jessi, Hwasa).

In particular, in July 2023, Lee Hyori caused a stir in the advertising industry when he announced that he wanted to return to commercial advertising after 11 years. She confessed that this was an improvised decision, even without consulting the company and her husband did not know.

According to Lee Hyori, on the day she posted the announcement, employees of the Antenna management company were on vacation. When the company's director surfed the web and saw Lee Hyori's post, his phone almost "powered" because of calls from advertisers and had to turn off his phone for 2 days.

Antenna artist Jung Jae Hyung revealed that Hyori's revenue last year was equivalent to the revenue that the entire artist of the company achieved in 20 years.

Currently, Lee Hyori is a model and ambassador for dozens of brands in many fields from fashion, beauty, services, to technology, food...

Lee
Lee Hyori and musician Lee Sang Soon got married in 2013. Photo: Show Hyori's Bed and Breakfast/Net Netflix

Lee Hyori and musician Lee Sang Soon's marriage is still good after more than 10 years of marriage, but they have no children. The couple has lived on Jeju Island since getting married; in September last year, they moved to Seoul. It is known that the couple bought an island house in Pyeongchang-dong, Jongno-gu, Seoul for 6.05 billion won in cash.

In a reality show in May 2024, Lee Hyori confessed that she had stopped trying to get pregnant due to age issues.

The female singer said that at the age of 45-46 years old, it is too late to get pregnant and she also has no intention of using artificial insemination.

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