After more than 4 days of release, Huong Tram's MV "Gái Nghệ" attracted more than 1.5 million views, ranking in the trend of music on YouTube.
Although compared to works that blend traditional cultural elements and modern materials, "Gái Nghệ" is said to be difficult to repeat the achievements of hits like "Bắc Bling" or "Để Mị nói cho mà nghe".
If the plus point of "Gái Nghệ" is that the visual part is invested in grandly and impressively, then the listening part lacks climax to create a fresh feeling.
The "Vi Giam" sentences embedded in "Gai Nghe" can be impressive on the first listen, but overall, the listening quality is not high because this song is not "addictive" at all, making the audience listen again and again.
Some opinions suggest that the continuous appearance of cultural symbols and the densely arranged messages throughout the MV also make the main message faint, and viewers are left with nothing because they are "overwhelmed" by the images.
Meanwhile, Hoa Minzy's "Bac Bling" has maximized regional material and combined with modern music language.
The appearance of artist Xuan Hinh in the opening part helped the song immediately create an effect on social networks.
With "Bac Bling", Hoa Minzy's singing and elaborate investment in the MV clearly show the cultural depth and difference of the Kinh Bac region.
Hoa Minzy's hit reached 100 million views in just 27 days and 19 hours, being the first Vietnamese MV of 2025 to reach this milestone, then becoming the MV to reach 200 million views fastest in Vpop history.
The familiar song "Nguoi oi nguoi o dung ve" in Bac Ninh Quan Ho has been transformed softly, catchy and become one of the most valuable segments of "Bac Bling".
7 years ago, Vietnamese audiences also witnessed the "Let Me Tell You" fever performed by Hoang Thuy Linh. Combining EDM and the story inspired by the work "Vo Chong A Phu", the MV "Let Me Tell You" climbed to the top 1 of YouTube Trends just 1 day after its release.
At the 2019 Lan Song Xanh Awards, "Let Me Tell You" made unprecedented history when winning all 7 nominated categories, and also receiving 1 award voted by listeners, bringing the total number to 8 awards.
At the Cong Hien Music Awards, the song won big in 2 important categories: "Song of the Year" and "Music Video of the Year".
Not only causing a fever because of the lyrics, messages and melody, the MV also created a trend of costumes and choreography, helping Hoang Thuy Linh have her first product reach 100 million views in her career.
Bac Bling" or "Let Me speak for you" both create an impression thanks to the balance between cultural identity and popularity, making listeners both feel the traditional features and want to listen again and again.
With "Gái Nghệ" (Nghe girl), Huong Tram has shown seriousness in honoring her homeland of Nghe, but to create a strongly spreading cultural phenomenon, the MV still needs more than just a neat look or deeply invested cultural symbols.
