According to Allkpop, YG Entertainment has once again become the center of attention recently, announcing a completely new girl group known as "Next Monster".
As the company that created the forces of 2NE1, Blackpink and Baby Monster, YG continues to be expected to debut a talented and successful girl group. Especially since this new group has a 4-member model similar to Blackpink, 2NE1.
The excitement began when YG founder Yang Hyun Suk revealed the first member of the upcoming group: Evelli, a 15-year-old trainee from Australia.
According to YG, Evelli has been trained at the company for 2 years and will lead the debut lineup. This revelation arouses curiosity and widespread discussion, especially about some idols debuting at a very young age.
The second member announced is Chanya, a 14-year-old trainee from Thailand. She spent 2 years and 8 months of training under YG and is fluent in Thai, English, and Korean.
As a singer, Chanya impressed with her emotional cover of Olivia Rodrigo's song "The grudge".
After Lisa (Blackpink), Chiquita, Pharita (Baby Monster) and now Chanya, YG's inclusion of the Thai member in their girl group seems to have become a tradition.
While some fans are eager to see what Next Monster will bring, others have expressed concern.
Many netizens questioned YG's decision to launch another group as fans were still waiting for activities and a consistent comeback from current artists such as Blackpink, Treasure, Baby Monster.
Many opinions say that the company should focus on managing and promoting its current lineup better, instead of launching new talents too quickly.
Another criticism from fans and critics, who felt that girl-crush, a YG's signature style since 2NE1, was starting to lose its appeal.
With Blackpink and Baby Monster bringing bold, captivating vibrations, some people wonder if Next Monster really brings anything new or avoids Forgitude? Is Next Monster a new turning point for YG or simply creating similar versions?
Next Monster is under great pressure to make a difference in the context of increasingly saturated Kpop. With newly debuted groups and more fierce competition than ever, promoting is not only a goal but also a necessity.
Will YG's latest girl group overcome the challenge or struggle under the weight of expectations?
Only revealed that the two members have so far been closely watched by fans to see what the full lineup will look like and what unique features this group can bring.
However, one thing is for sure, every time YG Entertainment launches a new group, the entire industry will pay attention.
