On September 9, producer Tving released the poster for the Korean drama "Dear X". The poster impressed with red print on a teased white piece of paper in an X shape, revealing the cold eyes of the main character Baek Ah Jin played by Kim Yoo Jung.
But immediately after the poster was released, online communities have accused the movie "Dear X" of plagiarizing the poster.
Many pointed out that the poster of "Dear X" is too similar to the poster of the 2017 Chinese film "The devotion of Suspect X", adapted from the novel of the same name by Keigo Higashino.
In response to the criticism, a representative of the "Dear X" producer spoke up about this issue. The manufacturer stated, "We have recognized the late similarity with a specific detail and immediately stopped using it. We have also decided not to use it in the future.
The producer of "Dear X" apologized to the public for not carefully reviewing the production process, and promised to increase censorship to ensure that such incidents do not happen again.
Based on a webtoon (Korean online comic), "Dear X" tells the story of Baek Ah Jin (Kim Yoo Jung), a famous actress who rose from the abyss to the peak of her career by taking advantage of and manipulating others.
The romantic drama explores the dark sides behind the glamorous appearance of Baek Ah Jin, along with Yoon Joon Seo (Kim Young Dae) - the man who chose hell to protect her.

Previously, in early August, "Dear X" became a topic of discussion when the trailer for the film was revealed. In the trailer, Kim Yoo Jung impressed with her luxurious, seductive appearance and some thrilling, shocking scenes. This has increased the audience's expectations and tastes for the work.
The accusation of plagiarizing the poster of "Dear X" has caused some audiences to lose sympathy for the project. While some people are skeptical about whether this is a communication trick by the producer.
Kim Yoo Jung's fans are worried because "Dear X" is the project that marks her comeback after more than a year, since the Netflix drama "Chicken Nugget" released in March 2024.
Since the success of the 2016 film "Moonlight Drawn by Clouds", Kim Yoo Jung's TV works have mostly not been a hit. She has continuously failed with many projects such as The Fairy Cleaning, Saet Byul rightories, My Devil, Chicken Nugget... The 2021 film Red Sky is a rare project that has received attention from Kim Yoo Jung in recent years.
The audience has high expectations for "Dear X" when Kim Yoo Jung changes his appearance, becoming a mature, attractive and mysterious woman, escaping the image of "childhood star", "national sister" or "clear young girl" that has been known for over 20 years.