On September 23, Osen reported that Jun Ji Hyun's management company had denied rumors that the actress had her ad canceled in China due to controversy over the film "Tempest".
The scandal broke out when Chinese audiences thought that "Tempest" had many details defaming the national image, from the line of the character Moon Ju (Jun Ji Hyun) asking "Why does China like war?", to the fact that the villain spoke Chinese, the filming of the shabby Dai Lien city...
The wave of criticism caused some major brands such as LV, Piaget, La Mer to remove advertisements related to Jun Ji Hyun in China, while Disney+ - where Tempest was broadcast - remained silent.
According to Sina, the incident disrupted the 8X star's business chain in the Chinese market, causing an estimated loss of millions to tens of millions of USD. Previously, in February this year, according to HeraldPOP, Jun Ji Hyun was investigated for tax and had to pay an additional 20 million won in taxes.
Despite facing scandals, Jun Ji Hyun still holds the title of actor with the highest advertising fee in Korea.
Since 2013, the actress has received a salary of 100 million won/episode of Why did you come. By 2021, the remuneration in Jirisan increased to 200 million won/episode, bringing in 2.7 million USD.
According to SCMP, in 2021 alone, Jun Ji Hyun earned 17 billion won from advertising 16 brands.
Not only successful in the arts, Jun Ji Hyun is also a "real estate tycoon". Since 2007, she has repeatedly bought and sold real estate in expensive areas of Seoul, earning tens of billions of won in profits.
She bought a detached house in Samsung ward for 7.5 billion won in 2014 and sold it for nearly double in 2020.
Then, in 2021, Jun Ji Hyun sold a 6-storey building in Nonhyeon Ward, Gangnam District for 2.7 times more than when he bought it in 2007.
In September 2022, Jun Ji Hyun and her husband invested in buying a penthouse in Seongsu Ward, Seoul for 13 billion won.
Jun Ji Hyun's total current real estate value is estimated at about 140 - 150 billion won according to The Joongang.
Money Today even said that their value may have increased to 190 billion won (144.3 million USD), making Jun Ji Hyun one of the richest stars in Korea in 2025.
