As soon as they were released, Kpop boy group Allday Project of The Black Label company became the focus of the media, because the group lineup included Annie Moon with a talented family background.
Annie is the daughter of Chung Yoo Kyung - Chairman of the department store business of Shinsegae Group, the largest luxury retail and distribution empire in Korea.
Annie's grandmother is Lee Myung Hee - Chairman of Shinsegae Group and the youngest daughter of Samsung Group founder Lee Byung Chul. Annie is also considered the 4th generation miss of the Samsung family.
But recently, Allday Project continued to surprise when the online community Pann Nate spread childhood photos of member Youngseo - the youngest member in the group.
The poster affirmed that Youngseo is also a girl with a "golden spoon", through photos revealing the female idol's rich life since childhood.
Youngseo was seen taking photos wearing a uniform with his primary school friends at Branksome Hall Asia International School in Jeju.
According to information provided, this school is famous for its expensive tuition fees. Students must pay for tuition in both USD and KRW.
Although the tuition fee can vary depending on the grade level, the minimum starts from about 30-40 million won (about 560 million - 750 million VND). If including the cost of a dormitory, the total cost easily exceeds 60 million won per year.
If other costs such as operating expenses and petty expenses are included, the total annual cost could be up to 100 million won (about 1.8 billion VND). Therefore, most of the students are children of wealthy families or upper class.
Branksome Hall Asia is ranked among the international schools with the highest tuition fees in Korea. There is information mentioning that Annie Moon also studied at this school since childhood.
Netizens were surprised by Youngseo's family situation. Because before that, the audience was mainly interested in Annie's family background, so they did not pay too much attention to the family background of the remaining members in the group.
Some other opinions commented on the debut of new generation idols, saying that the trend of guys and girls "holding a golden spoon" as Kpop idols is increasing.
Previously, idols were often associated with the story of overcoming difficulties, wanting to pursue the dream of becoming idols to change their lives. But now, many idols are known to be children of rich people.
Not only Allday Project, some members of the MEOVV group of The Black Label company such as Narin and Gawon were also discovered to be rich families.
Idol's rich origin is also a controversial issue. A part of the audience is concerned that idols with good family background and economic potential can easily create virtual value, causing an imbalance between other idols in the industry.
Typically, the Allday Project group was recently chosen as the cover face for Vogue Korea fashion magazine, without any luxury brand sponsoring to push the cover.
Many opinions said that this proves the group's "huge" potential and advantages, when owning a member who is a leading economic group in Korea.
