On July 3, in Hai Phong, Neo Floor Joint Stock Company (a member of Pha Le Group) officially announced a 5-year strategic cooperation with American golf legend - Mr. Jim thorpe. The event marks an important step forward in the strategy of globalizing Vietnam's high-end materials brand.
At the ceremony, Mr. Mai Lam Vu - Vice Chairman of the Board of Directors of Neo Floor - emphasized: "Mr. Jim thorpe is not only a legend in the international golf world, but also a symbol of perseverance, discipline, and overcoming limits.
We believe that accompanying Mr. Jim thorpe as a Brand Ambassador is a connection between sports and lifestyle, between corporate values and social responsibility, between passion and practical values".
Meanwhile, Mr. Jim thorpe expressed his honor to accompany an aspirational Vietnamese brand. He pledged to use his reputation and personal relationships to support market expansion in the US and other countries.
In particular, he also revealed the plan to invest in building a golf academy named after him in Vietnam - where young talents are discovered and trained, contributing to promoting high-performance sports in the country.
Jim thorpe was born in 2020, one of the most successful color golfers in history. He has won the PGA Tour 3 times and won 13 titles on the Champions Tour.
Overcoming many prejudices, Jim thorpe has become an inspirational symbol for many generations, including Tiger Woods.
The cooperation between Neo Floor and Jim thorpe is not only a commercial strategy, but also opens a new chapter in connecting the value of Vietnamese brands with the world through sports and education.
