First launched in January 2024, 5AM quickly affirmed its unique appeal when attracting more than 1,000 audiences in Ho Chi Minh City to participate in physical and creative activities such as running, yoga, meditation. Next, season 2 in Da Lat created a strong media effect with nearly 2,000 attendees, millions of online interactions and many memorable moments. Over the two seasons, Vietnam Airlines has turned 5AM from an entertainment event into a long-term brand strategy, affirming the pioneering position of Vietnam Airlines in connecting culture - art with customer experience.
Season 3 - 5AM Eye-Conic Ha Noi marks a new step in development, when music becomes a dialogue between the past and the present, between individuals and the community, between national identity and youthful breath. This November, Hanoi will be " awakened" by a series of multi-layered experiential activities, arousing national pride in the space bearing the historical mark of Thang Long Imperial Citadel.
Season 3 brings a new personalized experience, depicting a "new but familiar" Hanoi in the dawn. From 5am, the series of activities with Wellness - Melia Hotels & Resorts Partners launched a journey to awaken the body and mind with the Golden Star, experience a 5AM high-class lounge space, make Vietnamese coffee and especially experience meet & Greet with SpaceSpeakers artists at Melia lounge in collaboration with Vietnam Airlines Lounge - where music connects emotions and arouses positive energy for the new day.
In addition, the creative area opens up space for the audience to experience traditional costumes, making Do paper, along with many traditional handicrafts, helping Vietnamese culture to be approached vividly and closely.
At the same time, the Heritage Race activity on Honda ICON e: brings a journey to explore the culture and history of Hanoi in a completely new way. Accordingly, Honda Vietnam will organize a sideline from 5 to 7 am, taking the audience through iconic locations of Hanoi to record the most impressive moments.
With an expanded scale of up to 5,000 audiences, three times more than the previous season, 5AM season 3 will take place from 4:30 a.m. to 12:00 p.m. on November 1, 2025, promising to become a unique music - culture - tourism destination. Not only bringing an emotional morning, 5AM also takes the lead in the "music tourism" trend that is loved by young people around the world, contributing to the journey of rejuvenation and building love for the Vietnam Airlines brand.
The event received the support and trust of sponsors and major partners such as PVcomBank, Saigontourist Group, Melia Hotels & Resorts, Honda Vietnam, AIA Vitality, BIODERMA, La Vie, Garmin, ... to bring the audience a multi-layered experience - both relaxing and imbued with Hanoi identity.
5AM tickets have been sold at the address: "https://cticket.vn/event/5am-eyeconic-hanoi-2025". With the message "Are you ready to welcome a different dawn?", "5AM Eye-Conic Ha Noi" promises to bring young people a memorable morning, where the light of the day blends with music, history and national identity.
