Recently, the Ministry of Industry and Trade issued Document No. 7291/BCT-KHTC to the Ministry of Finance, implementing Resolution 230/NQ-CP (10.8.2025) and Resolution 226/NQ-CP (8.2025) of the Government on growth targets for sectors, fields and localities.
In particular, the Ministry of Industry and Trade raised the forecast for B2C e-commerce growth in 2025 to 25.5%, with the total value of B2C e-commerce transactions reaching 2628 billion USD and aiming for the target of 50 billion USD by 2030. This breakthrough is mainly due to Shopee, TikTok Shop and Lazada platforms thanks to the trend of video shopping (directly via Livestream or Video commerce).
However, according to the Ministry of Industry and Trade, the market is also facing major challenges. The new draft Law on e-commerce stipulates the mandatory identification of sellers using VNeID, while tightening the responsibility of platforms in controlling counterfeit goods and prolonged violations.
According to data from Metric, in the first 6 months of 2025, about 80,000 booths left the floor due to high traffic costs, competitive pressure from KOCs and strict tax policies. At the same time, the Ministry of Finance proposed to remove tax exemptions for orders under 1 million VND, creating a more fair playground between imported and domestic goods.
In that context, on June 3, 2025, the Minister of Industry and Trade issued Decision No. 1568/QD-BCT approving the National E-commerce Development Master Plan for the period 2026-2030. In particular, the goal of promoting cross-border e-commerce is a national strategy for the period 20262030, through the development of logistics infrastructure such as logistics hubs, overseas warehouses and order processing centers... towards a similar role to India in digital service exports.
Promoting the diversification of export markets in e-commerce is a key factor, not only focusing on the United States or China but also expanding to ASEAN, the Middle East, Africa and Latin America.
Vietnam's e-commerce is not only growing rapidly but also witnessing direct competition between major platforms such as Shopee, TikTok Shop, Facebook and YouTube.
Shopee continuously implements consumer promotion activities such as Napas cooperation, opening a Hanoi Digital Booth or testing YouTube vouchers.
TikTok Shop has now accounted for nearly 39% of the market share, shortening the gap with Shopee, and launching an ACE framework framework to optimize sellers' business operations.
Facebook is also not left out when testing affiliate linkages for creators selling Shopee products, while YouTube joins hands with Shopee to deploy YouTube Shopping in Southeast Asia and Vietnam, creating more direct competitive pressure with TikTok Shop.
In the context of strong growth of Vietnam's e-commerce, along with challenges in cost, management and competition, finding a sustainable direction is an urgent requirement while human resources are still limited.
Faced with that reality, the Center for E-commerce and Digital Technology Development (eComDX), Department of E-commerce and Digital Economy (Ministry of Industry and Trade) has developed and deployed a set of "4 Go" solutions - including GoRight, GoOnline, GoExport and GoAI and digital transformation solutions to accompany businesses and business households nationwide.
