Bustling peak shopping season
The end of the year is the busiest shopping season. To meet the growing demand of consumers, many businesses and stores have prepared a series of livestream sessions for products such as food, fashion, cosmetics and household goods.
During peak season, competition between brands on traditional channels and e-commerce becomes fierce. Organizing effective livestream sessions helps businesses stand out, attract consumers’ attention, thereby increasing revenue.
Mr. Vu Dinh Hoan - Marketing Manager of TMT Sport - shared: "Livestream is one of our top priority channels at a time when consumer demand is high. We consider livestream an important strategy in business marketing. This sales channel not only brings revenue growth but also enhances long-term brand awareness, a trend that cannot be missed for young businesses like TMT Sport".
The high demand from customers has created a potential market, opening up opportunities for streamers to do online business. As a KOC (consumer with great influence on the market), Ms. Nguyen Le Phuong Thao said that during the year-end shopping season, the most popular items are cosmetics and fashion with many promotions.
"During this period, brands are investing heavily in stimulus programs, making our work busier. Before, I livestreamed 3-4 times/week, now almost every day, and my income is also higher than previous months" - Ms. Thao shared.
Sharing about the difficulties in the early days of her career, Ms. Thao said: "The audience is not only interested in information and product quality but also in the script, sound, lighting, and transmission equipment. At first, I was very confused in preparing to have a quality livestream session."
Preparing a quality livestream requires effort and coordination from the entire team. From choosing the right products, designing attractive promotions, to building an impressive livestream script and investing in technical systems, everything needs to be meticulously planned.
Before each livestream, the brand and KOC will agree on the quantity of products, prices, discount codes and expected sales. This not only builds trust between the two parties but also limits unwanted situations during the livestream, contributing to optimizing the consumer experience and achieving revenue goals.
Big competition, easy to be eliminated
With the ability to generate billions of dollars in revenue in a session, livestreaming has become one of the hottest jobs in recent years. However, this job also faces great competition and is easily eliminated if the content is not attractive enough. This poses a challenge for both businesses and livestreamers, requiring them to invest strategically to make a mark on consumers.
According to Dr. Nguyen Minh Phong - economic expert, the first important factor for livestream sellers to create prestige with customers is honesty in business and respect for consumer interests.
“The government has a policy to manage the rights of buyers in e-commerce, requiring sellers to have a transaction address and a proper after-sales policy to avoid the case of "false advertising" - Dr. Nguyen Minh Phong said.
In addition, to be successful in the livestream sales field, streamers need not only good products and competitive prices, but also to create unique shopping experiences, such as organizing themed livestream sessions and investing in acting and dancing. Constantly innovating, creating and building a loyal customer community is the key to standing out from the "sea of people".
