Planning to shop for her family during Tet, Ms. Nguyen Thi Thu Suong (living in Go Vap district) said she will spend about 2 million VND on Tet gifts and about 1 million VND on fresh food.
“For dry goods, candy, clothes, etc., I will buy them through e-commerce platforms during livestream hours and sessions. Because there are many reputable brands and shopping vouchers applied, there will be cheap prices. This will help my family save money but still have quality products to use,” Ms. Thu Suong shared.
The explosion of e-commerce platforms, technology trends and digital transformation along with shifting consumer trends give retailers and businesses the opportunity to reach more customers.
Ms. Tran Hong Lam - Export Director, A Long Food Joint Stock Company - said that the company is converting its sales channel to e-commerce to keep up with the digital technology trend. Selling via e-commerce does not incur warehouse costs, selling directly to consumers..., thereby helping businesses bring consumers quality products at reasonable prices.
“We have deployed sales through TikTok, Lazada, Shopee... At the same time, we are also connecting and working with famous KOLs and KOCs to livestream Tet sales with the expectation of generating good revenue in the near future,” said Ms. Tran Hong Lam.
Ms. Nguyen Phuong Nga - Senior Business Development Director of Kantar Vietnam predicts that consumers will be able to shop for Tet 2025 more simply due to many reasons such as consumer psychology, financial situation, and changes in the way of celebrating Tet. Consumers tend to prioritize convenience and simplicity more and more.
In addition, online sales channels are attracting many buyers due to their convenience and variety of products. This can help small businesses navigate their distribution activities, making it reasonable during peak shopping seasons, such as bringing goods to supermarkets and selling online.
According to the Department of Industry and Trade of Ho Chi Minh City, in 2024, Ho Chi Minh City's e-commerce growth is expected to be 52%, higher than the national average of 42%. Ho Chi Minh City has gradually become a leader in the e-commerce sector in Vietnam.
Mr. Nguyen Minh Hung - Deputy Head of Trade Management Department, Ho Chi Minh City Department of Industry and Trade said that the development of e-commerce platforms and supporting services such as logistics, electronic payment, and technology infrastructure are factors that create the most vibrant e-commerce ecosystem in the country.
“This creates favorable conditions for consumers to access e-commerce and businesses to conduct online business activities. In the coming time, Ho Chi Minh City will continue to implement solutions to encourage and support businesses and consumers to participate in e-commerce transactions; promote online shopping and cashless payments,” added Mr. Nguyen Minh Hung.
