On November 21, the Department of Investigation Police on Corruption, Economic Crimes, and Smuggling (Ministry of Public Security) initiated a case of "smuggling", which occurred at MK Skincare Company and related units and localities;
At the same time, prosecuted and arrested Phan Thi Mai - Director of Mailisa Beauty salon Company Limited and 7 related subjects for the crime of "Suggestion".
Cosmetic chain present in many provinces and cities
Ms. Phan Thi Mai was born in 1975 in Ha Tinh. Ms. Mai once shared with the media that before entering the cosmetic field, she did many unskilled jobs to make a living. While working at a hair salon, she learned a trade, then opened her own shop and studied makeup and cosmetics.
In 1998, she established the Mailisa Cosmetic Clinic - the initial platform of the Mailisa brand. Since 2018, the system has expanded rapidly with more than 16 branches in many provinces and cities, providing tattoo spraying, skin care, cosmetic surgery and cosmetic business services. On social networking platforms, the image of Ms. Mai and her husband - Mr. Hoang Kim Khanh - appeared often in service promotion content and product introduction programs.
She once shared that businesses spend tens of billions of VND per month on salary funds, with the lowest salary starting from 10 million VND, while high positions can reach hundreds of millions of VND.
Large asset blocks attract attention: Supercars, villas, real estate
One of the factors that attracts public attention to Ms. Phan Thi Mai's family is the valuable assets associated with their image on social networks.
Mrs. Mai - Mr. Khanh are known to own the leading supercar collection in Vietnam, with many high-value sports cars such as Lamborghini Aventador S LP 740-4, Ferrari 488 Pista Spider, Porsche 911 Turbo S, Aston Martin Vantage, Morgan Plus Six... They also own a large-displacement motorbike fleet such as Honda Gold Wing, KTM Brabus 300 R or Harley-Davidson V-Rod. Mr. Khanh once said that the couple has a " Araffic principle": only choose unique and rare models and do not buy a second one if there are owners in the country.
In September 2024, public opinion on social networks paid attention when Mailisa and his wife announced a "crossing" of more than 4,000m2 in District 12 (HCMC). According to Ms. Mai, the project took 2 years to design and nearly 5 years to build, the total completion time was more than 6 years. This is not the family's only home, because they also own many real estates, houses and large-scale projects in many other localities.
Images and videos about assets, supercars, villas... posted on social networks over the years have contributed to the special public interest in the business situation of the Mailisa system.
Business ecosystem with revenue of thousands of billions of VND
Behind the beauty salons is a network of more than a dozen businesses named by Ms. Phan Thi Mai and Mr. Hoang Kim Khanh, spread across Hanoi, Ho Chi Minh City, Dak Lak, Binh Duong, Can Tho, Da Nang, Phu Quoc and Nha Trang. According to the published information, Mailisa has been in operation for 26 years and has more than 16 branches, but the actual scope of operation is much larger through related legal entities.
This ecosystem operates simultaneously in cosmetic services, vocational training and business - cosmetic production. Mr. Khanh represents many enterprises such as Mailisa Service Company Limited; MK Skincare Import-Export - Trade - Service Company Limited; Mailisa Trading Company Limited (Dak Lak); Mailisa One Member Co., Ltd. (Binh Duong); Mailisa Service Trading One Member Co., Ltd. (Hanoi); Mailisa Trading One Member Co., Ltd. (Da Nang); Mailisa Trading Service Co., Ltd. (Phu Quoc)... As for Ms. Mai, the legal entities under her name include Mai Li Sa Company Limited (2007), Mai Li Sa Trading - Service Company Limited and Maikabeauty Company Limited (established in 2023).
Although most companies only have a charter capital of 1-15 billion VND, their revenue for many consecutive years has been high. Mai Li Sa Company achieved a revenue of VND 307.6 billion in 2023; accumulated revenue in 2019-2023 exceeded VND 1,000 billion and accumulated profit at the end of 2023 reached VND 154.8 billion.
In Dak Lak, Mailisa Trading Company has increased revenue from VND 22.5 billion (2019) to VND 75.2 billion (2023), annual after-tax profit from VND 11.8 to VND 29.1 billion. Mailisa Company in Hanoi also recorded revenue of VND61.7 billion in 2019, increasing to nearly VND158 billion in 2020, after-tax profit reached VND26.2-90.3 billion.
In general, the Mailisa ecosystem maintains large cash flow and high profits, creating a revenue scale of up to thousands of billions of VND for many years.
