In his opening speech, Vice Chairman of the Da Nang People's Committee Ho Quang Buu - emphasized that this is the first important, large-scale event in Da Nang in particular, Central Vietnam in general organized by ICHAM and Italian partners; is a clear demonstration of the fact that Da Nang has become an important gateway for international enterprises, especially Italian enterprises, to access the potential market of the Central - Central Highlands region.
Da Nang City hopes that B2B connection activities, exhibitions and cooperation seminars during the 3 days of the event will bring specific and practical economic results to both sides.
The event is also an important turning point in promoting trade and investment, opening a new chapter in the cooperative relationship between Da Nang City and Italian partners.
The series of events "Italy Days in Da Nang 2025" takes place from November 6-8, 2025 with the main activity being the Italian product exhibition "Italian Expo" with nearly 50 booths displaying 5 key groups of areas such as lifestyle and interior design; Energy, electricity, water technology; Machinery - construction equipment and solutions; Food and beverages; Education and services.
B2B connection programs (business-to-business forms), specialized seminars, Italian cultural - culinary - music activities, photo exhibitions on the spirit of Vietnam - Italy friendship both create a space for exchange - cooperation for businesses of the two countries, and help the public explore more deeply the culture and lifestyle of Italy.