Binh Thuan OCOP products are proving their appeal when being brought to digital platforms. In the recent livestream session called "OCOP Binh Thuan Market", dozens of local products have reached consumers nationwide through direct sales on TikTok. Not only creating a new distribution channel, this activity also contributes to enhancing the image of local agricultural products in the digital age.
The program was jointly organized by the provincial Department of Agricultural Products Quality and Rural Development, introducing more than 25 typical products. Many OCOP products with 3 to 4 stars such as dragon fruit tea, dragon fruit cookies, fish sauce, etc. have appeared impressively through livestream frames.
The market atmosphere became vibrant thanks to the presence of prominent content creators on TikTok. With a approachable and creative leadership style, they not only introduce products but also tell honest stories about the land and people of Binh Thuan. Thanks to that, these videos quickly attracted nearly a million views in just half a day of posting.
Before the livestream session, TikTokers directly visited dragon fruit gardens, production facilities and met with OCOP entities. This is an opportunity for them to better understand the production process, while also imparting their experience in building a brand on a digital platform.
Binh Thuan currently has 220 OCOP products, many of which are of 4-star quality. Uploading products to livestream platforms not only helps improve consumption but also creates a direct bridge between manufacturers and consumers. Digital transformation is no longer a trend but an inevitable step to help local agricultural products compete in a wider market.
OCOP market is not simply a sales channel but also opens up a digital skills environment for agricultural products. This is expected to be a long-term direction, connecting production - trade - tourism in a sustainable digital ecosystem for Binh Thuan.
