Early Tet promotion
At this time, the shopping atmosphere at supermarkets in Ho Chi Minh City becomes much busier. Recorded at many points of sale such as MM Mega Market, GO!, Co.opmart... the number of customers has increased significantly, especially in the evenings and weekends. Consumers said that they prioritize shopping early to avoid crowds, and at the same time take advantage of promotional programs.
This year, supermarkets have launched Tet promotions quite early, so I take advantage of following the promotions to shop gradually, both saving costs and being more proactive in preparation" - Ms. Nguyen Thi Hong Van (resident of Bay Hien ward) shared.
According to records, stalls for cakes, jams, soft drinks, frozen foods and household appliances serving Tet have also begun to attract customer interest. Supermarkets also display these products in easily visible areas for people to conveniently shop. At the same time, arrange more consulting staff during peak hours to serve the increased number of customers.
Mr. Nguyen Viet Anh (resident of An Nhon ward) said: "My family goes to the supermarket to buy essential items such as rice, cooking oil, confectionery. Seeing a discount program, we buy in advance, closer to Tet, it reduces spending pressure and does not have to queue for long.
Many families also combine shopping with referring to prices and comparing quality between brands to choose suitable products.
Supermarkets increase inventory
Mr. Nguyen Duc Toan - CEO of MM Mega Market Vietnam, said that compared to Tet 2025, the total inventory of businesses this year increased by 10-30% depending on each industry group.
During the Tet peak period, MM Mega Market Vietnam implements a large-scale reserve plan, with about 30,000 tons of dry and non-food goods, along with 2,800 tons of fresh food, to ensure stable supply and promptly meet the shopping needs of people throughout the peak season.
Mr. Toan added that the MM supermarket system will implement many promotional programs in each stage. Each program focuses on about 500 items, prioritizing essential products, best-selling goods, seasonal goods and strategic industries. Diverse forms of incentives such as direct discounts, buying at many good prices, buying 1 get 1 free, buying 2 get 1 free, savings combo and gifts, with attractive incentives in selected programs.
Representatives of Central Retail informed that the GO! supermarket system is implementing promotional programs with many incentives for food, household goods and Tet gifts, contributing to helping consumers shop for spring more conveniently and economically.
Accordingly, discounts of up to 43% along with many gifts are applied to a variety of products, from cleaning items of brands such as Sunlight, Vim, Lix to essential household goods such as gloves, mop sets..., supporting consumers conveniently in cleaning and preparing their homes for Tet.
Representatives of Saigon Co.op said that the unit has prepared a plan for goods sources to serve Tet 2026 right from the middle of the year. Accordingly, Saigon Co.op participates in the market stabilization program for essential food and foodstuffs for the Tet season, with main commodity groups including: rice, sugar, cooking oil, pork, poultry, poultry eggs, processed foods, vegetables and fruits, seafood.
This retail system also reserves an additional 35-40% in strategic commodity groups, while increasing the proportion of high-quality Vietnamese goods, diversifying price segments and flexibly combining more than 800 physical sales points with online business channels.
