On August 6, according to the Ministry of Industry and Trade, two Mega Livestream sessions taking place on August 7-8 not only promote Hung Yen longan but also connect cooperatives and businesses with consumers on a digital platform, contributing to expanding output and enhancing the value of agricultural products.
The Mega Livestream program within the framework of the Hung Yen Longan Festival and Trade Promotion in 2026 is expected to become a highlight, contributing to promoting the Hung Yen Longan brand and expanding the consumption market through digital platforms.
According to the plan, the Hung Yen Longan Festival and Trade Promotion 2026 is organized to continue to promote and introduce Hung Yen longan - a typical agricultural product and famous brand of the locality; and at the same time strengthen trade promotion, connect supply and demand, support the consumption of longan and typical agricultural products of the province. The festival also aims to preserve and promote the value of the national intangible cultural heritage "Knowledge of growing and processing Hung Yen longan", linking agricultural development with tourism and local economy.
The Mega Livestream program is organized on the TikTok platform, including two sessions. In which, the first session takes place from 7pm to 10pm on August 7, 2026 and the second session from 10am to 1pm on August 8, 2026, with the participation of many reputable KOLs and KOCs such as Minh Nhat MasterChef, Rex Messi House Stories and content creators, production entities, cooperatives and businesses of Hung Yen province.
Through livestream combined with online sales, consumers across the country can easily learn about the production process, product origin and order genuine products from Hung Yen directly without being limited by geographical distance.
Mega Livestream within the framework of the Hung Yen Longan Trade Promotion and Festival in 2026 is not only a trade promotion activity but also a testament to the combination of agriculture, e-commerce and digital transformation.
The event is expected to create a strong spillover effect, contributing to bringing Hung Yen longan and OCOP products, typical agricultural products of the province, to millions of consumers in the digital environment, expanding consumption opportunities, increasing added value and affirming the position of Vietnamese agricultural products in the digital economy.
