The 1st Autumn Fair in 2025 is held on the largest scale ever in Vietnam, with a total area of 130,000 m2, a scale of 3,000 standard booths, gathering 2,500 domestic and foreign enterprises and organizations.
The fair attracts an average of 100,000 visitors/day, the highest among domestic trade promotion events. The scale and number of visitors far exceed previous fairs, demonstrating the strong attraction of Vietnamese products and consumers' trust in domestic goods.
According to the Report on the organization of the 1st Autumn Fair in 2025 of the Ministry of Industry and Trade, trading and trading activities are bustling, with average revenue reaching 300 million VND/standard booth/10 days, total direct revenue of nearly 1,000 billion VND, of which the local booth area reaches 50 billion VND.
The total value of transactions, contracts and memorandums of understanding (MoU) reached nearly VND5,000 billion, with the local area alone reaching nearly VND500 billion. These figures show that the fair is not only a place to promote products but also a "real transaction center", helping businesses find partners, expand supply chains and develop export markets.
Within the framework of the fair, the Organizing Committee will organize 30 conferences, seminars, and thematic forums, organize the selection of 30 outstanding booths and continuously organize international trade programs with enterprises from Japan, Korea, China, Singapore, New Zealand and the European Union; record more than 100 cooperation agreements and memorandums of understanding signed. These activities clearly demonstrate the orientation of shifting from simple trade promotion to synthetic trade promotion, linking trade - investment - innovation and digital transformation.
Communication work has achieved outstanding results with tens of thousands of articles, articles, and videos published in newspapers and digital platforms, social networks, with total online views exceeding 100 million, along with livestream sessions attracting 2,000-20,000 views/session. Multi-platform communication activities have created a strong spillover effect, contributing to affirming the image of Vietnam as dynamic, creative, integrated and friendly in the eyes of international friends.
Overall, the 1st Autumn Fair - 2025 has achieved comprehensive results, far exceeding the set goals, affirming its position as a national-level trade - investment - cultural promotion event, with a wide influence in society, actively contributing to the goal of developing the domestic market, improving the competitiveness of Vietnamese enterprises and promoting Vietnamese national brands in the international arena.
