Bustling atmosphere on the first day of opening
According to Lao Dong, from early morning on October 26, people flocked to the National Exhibition Fair Center (Dong Anh, Hanoi) to visit, shop and experience the unique exhibition space of the first Autumn Fair in 2025.
Although newly opened, the "Thu Dat Viet - Huong Thu Water" subdivisions, "Thu Gia Dinh" subdivision and food area were packed with people, creating a vibrant and bustling atmosphere for the largest fair ever held.
Present at the fair from 8:00 - before opening time because of fear of traffic jams, Mr. Nguyen Hoang Nam (Cau Giay, Hanoi) said - the atmosphere at the Autumn Fair is really bustling, goods are very rich - from regional specialties, handicrafts to green technology products. It feels like going through a vivid picture of Vietnam's economy.
I am impressed with the professional and scale of the organization. Every booth has invested carefully, especially the Thu Dat Viet - Sac Nuoc Huong Thu subdivision. I not only buy the best quality OCOP products from the provinces but also learn more about new production and startup models from the localities" - Mr. Nam said.
Ms. Nguyen Thi That (Yen Bai, Hanoi) was also present at the fair from early morning to visit the booths. "I have visited many booths in Ha Tinh, Gia Lai, Dak Lak provinces... Of which, I like Ha Tinh's booth the most with the performance of Vi and Giam folk songs".
Mr. Nguyen Xuan Dung - a veteran who came to the Autumn Fair said that he and his whole family visited the fair with great excitement.
There are many products that we are looking to buy to serve our daily lives. What I am looking for most at this fair is products with a Vietnamese top brand like OCOP such as honey. In addition, my wife is impressed with products such as black tea and wild tea.
Enterprises are busy introducing products, looking for cooperation opportunities
At the first Autumn Fair in 2025, not only did the scale of the event overwhelm visitors, but it was the meticulous and creative investment in decoration of local business booths that created an impressive highlight, attracting a large number of people right from the first hours of opening. Each booth is designed as a "little story" about the characteristics of the region, culture and creativity of the locality.
Coming to the exhibition space in Tay Ninh province, people can visit a rich exhibition space, combining typical OCOP products, typical industrial products, logistics services and green tourism.
Speaking with Lao Dong, Mr. Tran Dang Tien - Deputy Director of the Department of Industry and Trade of Tay Ninh province said that for Tay Ninh province, this is an important opportunity for businesses to promote their brands, expand markets and affirm their position in the national industrial - trade supply chain.
Tay Ninh enterprises expect that through the fair, they will achieve three main goals: Strengthening brand recognition and product value, especially high-quality industrial, consumer and OCOP groups; Connecting trade, investment cooperation with domestic and foreign enterprises; Approaching market trends, new technology and consumers, thereby improving competitiveness and sustainable development Mr. Tien said.
On the business side, Mr. Ky Trong Thach - owner of Binh Chau Pharmaceutical Facility said - on the first day, the number of visitors was very large, the atmosphere was much more bustling than previous fairs.
This is the largest fair ever that businesses have ever participated in. In addition to selling directly at the fair, we also seek cooperation opportunities with domestic agents and distributors and aim for export in the future. Participating in this Fair, we not only bring the product to consumers but also carry the passion to preserve and develop the value of Vietnamese medicinal herbs Mr. Ky Trong Thach emphasized.
The first Autumn Fair in 2025 is considered a "big stage" for Vietnamese enterprises to demonstrate their integration skills, prove their competitiveness with quality, creativity and vision. From elaborately invested booths to emotional brand stories, the image of Vietnamese enterprises has been and is being raised to a new height - modern, confident and aspirational.
