The atmosphere at the booths of the 2025 Autumn Fair at the Vietnam Exhibition Center (Dong Anh, Hanoi) is always bustling with visitors, product experiences, and shopping. Many businesses said that retail sales at the event increased many times compared to normal. This is a positive signal for the domestic consumer goods market at the end of the year.
Representative of Vietnam Joint Stock Company, Ms. Nguyen Thi Nghia, Deputy General Director in charge of food sales in the Northern region, said that retail sales at the Fair increased about 10 times compared to a regular sales point. However, the business's goal is not only revenue but also an opportunity to promote, connect with consumers and introduce new products to the market.
CP brings to the fair a series of chicken, pork and seafood products processed according to a closed process, along with new products such as sausages, sausages, hotpot, hotpot. All meet safety standards, have clear traceability and are suitable for Vietnamese tastes. The fair is an opportunity for us to meet more potential partners, expand cooperation and promote high-quality processed Vietnamese products to the world, Ms. Nghia emphasized - Ms. Nguyen Thi Nghia shared.
The Dong Co Ba Vi Milk booth also attracted a large number of customers. Ms. Nguyen Thi Mai Anh shared - the first day was on Sunday, so the number of visitors was very large, the revenue reached more than ten million VND. Although the following days were less, they were still superior to previous fairs.
The company offers a full range of typical products: young milk cake, traditional milk, chocolate milk, cheese, yogurt, green tea, caramel, cow's milk, goat milk and especially the black sugar pear milk product loved by consumers. All are OCOP products that meet high quality standards, preserving the natural flavor of Ba Vi milk area Ms. Nguyen Thi Mai Anh shared.
Preliminary statistics from the Organizing Committee of the First Autumn Fair - 2025 show that the Fair has attracted hundreds of thousands of visitors/day to visit, experience and shop.
The exhibition subdivisions, thematic booths and cultural - commercial space always maintain a stable and vibrant customer density, clearly demonstrating the effectiveness of the Fair in stimulating domestic consumption, promoting production - business, promoting Vietnamese goods and building a dynamic, creative and friendly image of Vietnam in the eyes of international friends.
Within the framework of the event, the Organizing Committee has implemented over 30 trade promotion activities, connecting supply and demand, trade conferences and thematic forums, focusing on key areas of the economy. Key topics such as green transformation, digital transformation, brand development and circular economy are integrated throughout the entire program, contributing to raising awareness of the business community, promoting innovation, enhancing competitiveness and sustainable development of the Vietnamese economy.
In particular, many international connection sessions have taken place with the participation of businesses and promotional organizations from Japan, Korea, China, Singapore, New Zealand and the European Union, attracting the attention and positive evaluation of foreign partners.
To date, the Fair has recorded more than 100 cooperation agreements and memorandums of understanding (MoU) signed between Vietnamese enterprises and international partners in the fields of investment, trade, technology transfer, supply chain development and export cooperation, opening up new opportunities in the process of international economic integration.
