Buying cool, braised meat at supermarkets: Safe - clear traceability

Cooliding technology creates delicious and safe fresh meat standards for European standards

Accordingly, cooling technology is applied to the entire production process: from slaughter - meat snoring - packaging - transportation to the market. And only those types of meat that are processed according to the 3 steps of "quick cooling - balancing cool - maintaining coolness can be called European-standard cool-cut meat.

In Vietnam, consumers can now choose to buy MEATDeli cool-cut meat ( Masan MEATLife brand) at supermarket systems across the country.

The two MEATDeli cooling meat processing complexes located in Ha Nam and Long An are both equipped with a synchronous, advanced equipment line provided by Marel - the world's leading company in slaughter and meat processing equipment in the Netherlands. The entire production process follows European cool meat technology and complies with BRC Standards - the global standard on food safety established by the British retailer Consortium.

In addition to a modern and advanced operating system, MEATDeli also strictly controls the source of input pigs. Apply the "3-carriageway" control system according to the instructions of the Ministry of Agriculture and Environment and the Department of Food Safety - Ministry of Health. Including: Quarantine line No. 1 - Newly discharged healthy pigs to the factory; Quarantine line No. 2 - Newly discharged healthy pigs to the factory; Quarantine line No. 3: Newly released safe pork from the factory.

European-standard MEATDeli cool-cut meat production process

The slaughter process

According to the cooling meat production process: when coming to the factory, the pigs are rested, drink clean water and take good care, then quarantined and listen to relaxing music before fainting with CO2 gas to completely lose consciousness.

This is a current humane slaughter method and is in accordance with the standards for processing cool meat in developed countries.

The Refrigeration process

MEATDeli cool-cut meat is guaranteed to follow the 3-step process "Quying quickly - Balancing cool - Maintaining coolness"

The meat is cooled quickly after surgery to inhibit the growth of bacteria.

Cozy balance - Air-chilled cooling: the meat is cooled from the surface to the inside at a standard temperature of 0-4 degrees Celsius, creating conditions for the natural enzymes of the meat to work, helping the meat to reach full softness.

Maintaining coolness at 0-4 degrees Celsius during the process of snoring, packaging, transporting and preserving helps maintain freshness, softness and maximum nutritional content.

Packaging process

The entire process of packaging snakehead fish processing at room temperature is always maintained at 0oC - 4oC and the meat is sealed, ensuring no intrusion and limiting the development of microorganisms, the meat is softer and more delicious, preserving nutritional value.

Distribution process

Transported by specialized vehicles, maintaining the product center temperature of 0oC - 4oC, ensuring food hygiene and safety and the quality of fresh meat always reaches consumers.

Buying cool, braised meat at supermarkets: safe, clear traceability

Currently, consumers can easily choose to buy cool-cut meat at large supermarket systems in Vietnam such as WinMart, WinMart+ stores with many diverse meat products.

At the same time, customers can trace the origin through QR codes on the meatballs label, to get detailed information about the product, feel secure about the quality and safety when choosing cool-cut meat.

Through strategic cooperation with WinCommerce and the WIN Membership program, customers can receive up to 20% discount, a practical effort of MEATDeli to protect the rights and optimize the benefits of consumers in the current economic context.