On the afternoon of April 23, in Hanoi, the program "Vietnamese Product Vitality" No. 5 officially opened with the theme "Ha Tinh Product Week in the Capital", attracting the attention of a large number of consumers, businesses and press and media agencies.
Taking place from April 23-26 at 62 Trang Tien (Hoan Kiem ward, Hanoi), the program is organized by the Domestic Market Management and Development Department (TTTN Department) in coordination with Ha Tinh Provincial People's Committee, Hoan Kiem Ward People's Committee, TikTok Vietnam and Vietnam National Payment Joint Stock Company, aiming to develop the domestic market, promote goods circulation and increase the coverage of Vietnamese goods.
At the display space, many typical products of Ha Tinh are introduced to consumers in the Capital such as Le Phuong cu de, Luan Nghiep fish sauce, Hien Ngoc deer velvet, Tam Thien Huong agarwood, Nguyen Lam sesame rice cake, Anh Thu ram cake, Cuong Nga Huong Son honey...
All products are standardized in terms of packaging, labels, information and traceability, meeting the requirements of modern distribution systems. Consumers not only shop but also have the opportunity to experience and learn about the production process and the story of the craft village associated with each product.
The highlight of the program is the combination of direct display space and digital platform. The highlight is the livestream session from 7pm - 10pm on April 24 on TikTok, with the participation of leaders of the Department of TTTN, leaders of the Department of Industry and Trade of Ha Tinh province and NSND Lan Huong - an artist face loved by a large audience. This activity contributes to expanding product coverage in the digital environment, while promoting the multi-channel business model that is increasingly becoming a mainstream trend.
According to Director of TTTN - Tran Huu Linh, bringing local specialties to central spaces such as Trang Tien is a specific solution to develop the domestic market, promote goods circulation and enhance the position of Vietnamese goods. According to him, this approach helps effectively connect production and consumption, expand distribution channels, enhance recognition and gradually strengthen consumer confidence in the context of increasingly fierce competition.
Agreeing with the above viewpoint, Mr. Le Trung Phuoc - Director of the Department of Industry and Trade of Ha Tinh province said that the program is an opportunity for local businesses to expand markets, improve products, improve quality and better meet the standards of modern distribution systems, thereby increasing competitiveness and affirming the position of Ha Tinh goods.
For the first time organized according to a topic associated with a locality, "Vietnamese Goods Vitality" No. 5 not only promotes Ha Tinh specialties but also creates more development space for the domestic market through diversifying distribution channels and improving the accessibility of Vietnamese goods.
