Recorded at some private gold trading stores in Ho Chi Minh City, the buying and selling atmosphere was bustling from quite early. Stores have many beautiful and eye-catching designs suitable for people's shopping needs.
The most chosen products are plain round rings or light jewelry, suitable for buying for good luck rather than hoarding. On this occasion, stores also have many promotions and lucky money for customers.


At Kim Dung gold business store (An Dong ward), the number of customers has gradually increased since opening. Staff continuously advise, weigh and complete transactions. A store representative said that the first day of the year usually does not put much emphasis on sales but focuses on fast service, creating a comfortable psychology for customers. "Many people only buy one chi or a few phan of gold with the desire to start the new year smoothly" - this person shared.


Similarly, other gold shops also recorded stable customer volume on the morning of the 1st day. SJC Company also announced the resumption of operations in the period from February 17th to February 23rd (depending on the store). Separately, transactions related to gold bars, gold rings and lucky gold products will be deployed simultaneously from February 23rd, which is the 7th day of Tet.
However, no crowded or crowded queues were recorded. Customers who came to buy were served quite quickly, almost without having to wait long, and the supply of gold products was still fully guaranteed.

Ms. Nhu Ngoc (resident of Cho Quan ward) said that every year her family maintains the habit of buying gold on the first day of the year. "It doesn't matter how much or how little, it's mainly the belief in luck. Having a little gold to bring home at the beginning of the year feels more secure" - Ms. Ngoc said.
Meanwhile, Mr. Vu Hoang Nam (Binh Thanh ward) shared that buying gold has become a familiar cultural feature. "Going out for Tet, visiting a gold shop to get lucky, is considered as praying for smooth work.
Contrary to the bustling atmosphere at gold counters, the silver market on the first day of the year was quite quiet. According to some small traders, the psychology of preferring gold to get lucky luck at the beginning of the year still prevails, causing silver purchasing power to not have many fluctuations.
According to small traders, gold purchasing power on the 1st day of Tet is usually symbolic, not too sudden but steadily over the years. It is noteworthy that customers are increasingly diverse in age, showing that the custom of buying gold at the beginning of the year still retains its appeal in modern life.