Before the peak shopping festival lasting from September to December, Shopee has proactively implemented a series of initiatives to support Vietnamese businesses to improve operational efficiency through practical knowledge training and stimulating consumer demand with the Shopee Mall Outlet program.
Enhancing the "inside strength" for booths through a series of practical training programs
For sellers who have operated stably, entering the scale expansion phase is also the time they have to face a series of complex problems in optimizing advertising costs, breaking through sales through Shopee Live, completing operating procedures to building brand reputation.
In order to clear these bottlenecks, Shopee Academy (ShopeeUni) launched the "ShopeeUni Growth Station" training program series, providing practical knowledge to help sellers improve 6 core issues: Booth operation, Shopee Ads, Shopee Live, Brand building, Business expansion and Increase intra-extra floor traffic.
Instead of focusing on a universal training topic on e-commerce, the "ShopeeUni Growth Station" is designed into many "stations" of content, each "station" focusing on a specific group of needs of the seller. This approach helps sellers easily choose content that suits the problem they are facing and gradually apply knowledge to business operations.
The most prominent is "Knowledge Station" with the talk show series "Sitting down to drink tea, discuss wholesale business" broadcast weekly, hosted by ShopeeUni experts and experienced sellers. The full version airs every month and is subdivided into short videos posted periodically on many social networking platforms, helping sellers easily absorb information anytime, anywhere.
In the first episode of the program, Mr. Le Huy Quan, Co-Founder of FixEcom with more than 11 years of experience in the fashion and cosmetics industry, brought realistic perspectives on optimizing operation, product development and preparing resources for major sales.
Meanwhile, the "Technology Station" focuses on promoting sellers to apply technology, especially AI, to optimize resources in business operations. Through a series of videos from ShopeeUni experts, sellers are guided on how to apply AI in developing image and video content to attract buyers, or analyze operating indicators to improve booth efficiency...
Tram Tinh Nang" also brings a series of in-depth tutorial videos, helping sellers master new technologies and maximize the business support ecosystem of the exchange. On August 28th, "Tram Tinh Nang" will organize a specialized training class "Facebook Livestream Advertising Guidance in collaboration with Shopee", exploring effective ways to attract off-the-scale traffic before the year-end shopping season.
Expanding customer access opportunities for brands with Shopee Mall Outlet
With the orientation of diversifying shopping experiences and creating growth opportunities for many industries, Shopee continues to expand programs such as Shopee Mart, Shopee Home, Shopee Mall Outlet... In which, Shopee Mall Outlet is one of the solutions implemented from April this year, creating a new channel for genuine brands to bring products suitable for the Outlet model closer to the group of consumers in need.
Through the destination page, display locations on the application and private communication activities, Shopee Mall Outlet helps buyers easily discover quality products from reputable brands at attractive prices, while supporting the brand to reach more consumers through vouchers and promotions.
A representative of the X-Men brand said: "Participating in Shopee Mall Outlet helps the brand take advantage of Shopee's growth support programs and expand sales promotion opportunities. We prioritize choosing products that have passed the peak demand period but still have a significant quantity of goods, combined with attractive prices to stimulate demand and bring more choices to consumers.
Only 3 months after deployment, Shopee Mall Outlet recorded a 5-fold increase in the number of participating sellers, along with positive growth in order volume. Notably, previous season collections continued to record significant interest from buyers.
A representative of the Toshiba brand said: "Shopee Mall Outlet helps us be more flexible in allocating products and resources, optimizing the circulation of goods, and at the same time accessing more demand from groups of customers prioritizing good prices." The brand also recorded an increase of orders from the Outlet product group of about 12% since participating in the program.
In addition, Shopee Mall Outlet's official Shopee Live channel has also become a strong lever to reach users. It is expected that in August, the exchange will deploy more than 180 livestream sessions with more than 500 hours of live broadcast exclusively for Outlet products.
A representative of Hoang Ha Mobile said: "Official livestream sessions of Shopee Mall Outlet help booth revenue increase by 150% compared to normal days. The visual introduction form and attractive incentives contribute to promoting demand for genuine electronic products that have been launched for over 1 year, are new and not yet activated, helping customers quickly make shopping decisions.
Through knowledge training and providing breakthrough commercial solutions, Shopee continues to show a strong commitment to supporting the sales community. This support not only helps businesses expand their access to buyers, but also strengthens operational capacity to proactively seize growth opportunities in the peak shopping season at the end of 2026.
