In the context of e-commerce and livestream sales continuing to grow strongly in Vietnam, platforms not only compete in technology but also focus on building a quality content creator ecosystem. In which, the high-end cosmetics sector is considered one of the industries that requires expertise, prestige and high consulting capabilities.
Recently, Hannah Olala continued to be awarded the "Best Premium Livestream Star" award by Shopee. This is the third consecutive year she has been recognized by the platform in the high-end cosmetics industry group, after milestones at the Shopee Brands and Partners Conference 2024 and awards in the same category in 2025.
The continuous recognition shows the recognition of the platform for the sustainable development journey of a content creator pursuing the high-end segment.
Unlike many content creators who enter the beauty field from social networks, Hannah Olala has more than 16 years of experience in the cosmetics industry. Before becoming a KOL, she held many management positions, participated in product development, supply chain management and built a distribution system. This professional platform helps her build content based on practical knowledge instead of just introducing products.
In livestream sessions, Hannah Olala chooses a consulting approach. Instead of focusing on promotions, she spends a lot of time analyzing ingredients, active ingredients, uses, users and skin care procedures. The simple and easy-to-understand transmission helps consumers get more information before deciding to shop.
Besides professional content, business efficiency is also a factor that creates an impression. Hannah Olala's livestream programs maintain a stable viewership and achieve positive results through many campaigns on Shopee. According to the platform's assessment, the ability to maintain content quality, operational efficiency and level of engagement with viewers are important criteria in the award selection process.
During major shopping seasons, Hannah Olala also accompanies many international high-end cosmetic brands such as Lancôme, Clinique, The History of Whoo, Obagi and Murad. Being chosen by brands to participate in Mega Live programs shows confidence in professional competence as well as the ability to connect with consumers.
Not only operating domestically, Hannah Olala also participates in Shopee's programs in Asia, including the Brand Summit held in Singapore with the participation of many brands and content creators in the region.
In the context of an increasingly competitive livestream market, being recognized by Shopee for three consecutive years reflects the long-term investment in expertise, content quality and user experience. This is also a trend showing that e-commerce platforms are prioritizing creators who are capable of creating sustainable value for consumers and brand partners.
