Consumers want transparency and safety
Under the impact of rapid e-commerce development, consumers are increasingly concerned about the risk of buying fake, poor quality goods or false information. Records from reality show that many consumers and KOCs have begun to change their behavior, prioritizing the choice of transparent products with clear commitments.
Ms. Le My Hanh, living in Dien Hong ward, shared: Previously, I only looked at the evaluation of the price or the purchase. Now I prioritize choosing products with clear information and specific origins.
Similarly, Tran Nghia - a KOC specializing in household appliances, shared: "Consumers are now very interested in transparency. When introducing products, we also have to carefully consider the origin, provenance, and ingredients. Sometimes I spend more time trying products and verifying information, but in return, followers trust and stick with me more.
It is the increasing demand from consumers that has contributed to creating positive pressure, forcing all parties in the e-commerce ecosystem - from platforms, sellers to product advertisers to raise standards.
Mobilizing the whole society to monitor
In the face of the trend of consumers increasingly prioritizing transparent products with clear origins and information, the "responsible green ticket" program is considered a timely step to strengthen trust in e-commerce.
According to Mr. Nguyen Nguyen Phuong - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City - the "responsible green ticket" program is a model of coordination between many parties, including management agencies, e-commerce platforms, sellers, consumers, newspapers and KOCs. They work together to monitor and cross-checking in a transparent manner, taking the community as the center.
We identify the core principle as 3 values: voluntary, committed, self-supervised. E-commerce platforms must ensure a transparent environment and support sellers in complying with the law. The seller is responsible for the quality, origin, and honest information. The KOC is committed to not introducing unused products" - Mr. Phuong said.
On the side of the enforcement agency, Mr. Nguyen Quang Huy - Deputy Head of the Ho Chi Minh City Market Management Department said that the current sanctions for violations are not strong enough, especially for recidivism cases. "We are closely coordinating with e-commerce platforms to not only remove violating products, but also move towards permanently removing the re-offended sales account" - Mr. Huy said.
In addition, digital transformation in management and supervision is also being promoted to handle violations more quickly and transparently.