Developed according to the standards of the most high-class hotel and resort brand belonging to the ecosystem The Ascott Limited, the project is positioned as a pioneering iconic project bearing the The Crest Collection brand in Vietnam, contributing to raising the standard of living and luxury accommodation experience in Hanoi.
The combination of two leading brands
The signing ceremony between DOJI Group - Vietnam's leading multi-industry private economic group and The Ascott Limited - the largest real estate and service management group in Asia-Pacific not only started the strategic cooperation relationship between the two prestigious names, but also marked the first official presence of The Crest Collection brand in Vietnam.
With 32 years of construction and development, DOJI Group - Top 5 largest private enterprises in Vietnam - not only affirms its pioneering position in the field of gold, silver and gemstones but also expands strongly to luxury real estate and high-class resort hotel services through the DOJILAND and Diamond Crown brands. Pursuing the vision of creating unique destinations, DOJI Group advocates cooperating with leading world brands to bring đẳng cấp and different accommodation experiences.
The Ascott Limited is one of the largest international accommodation service management and operation brands in the world, headquartered in Singapore. Currently, Ascott owns a portfolio of more than 1,000 accommodation establishments in more than 230 cities in more than 40 countries, widely present throughout Asia-Pacific, Central Asia, Europe, the Middle East, Africa and the United States. Ascott's diverse brand ecosystem gathers many prestigious names that have won international awards such as Ascott, Citadines, Mohd, Oakwood Premier, Oakwood, Somerset...
According to the cooperation agreement, The Ascott Limited will officially manage and operate the Diamond Crown Westlake project - an international-class luxury hotel and apartment project by West Lake developed by DOJI Group.
The synergy between the luxury real estate development capacity of DOJI Group and the international management and operation expertise of The Ascott Limited will bring Diamond Crown Westlake by The Crest Collection different values, where all services, utilities and service styles must meet the most stringent standards, thereby bringing an international-class resort experience right in the center of Hanoi Capital.
Sharing at the event, Ms. Le Thi Hien - Deputy General Director of DOJI Group said: "Cooperating with The Ascott Limited Group is a strategic decision of DOJI Group in developing the field of high-class hotel and resort services. With the reputation and rich experience of the two leading corporations, we believe that this cooperation will bring international-class accommodation and resort experiences, contributing to elevating Vietnam's tourism and resort services on the world map.
In particular, within the framework of this cooperation, The Ascott Limited Group's most high-end hotel and resort brand - The Crest Collection will be deployed at Diamond Crown Westlake, marking the brand's first official presence in Vietnam. Unlike standardized brands, The Crest Collection is "tailor-made" specifically for real estate projects with architectural imprints, cultural depth, local identity and especially, emphasizing personalized experiences.
Mr. David Cumming, General Manager of Indochina Region of The Ascott Limited, said: "The bringing of The Crest Collection brand to Vietnam continues to mark an important milestone for Ascott, while reflecting the increasing demand for luxurious accommodation experiences deeply associated with local elements, culture and storytelling art. Tay Ho is one of the most characteristic and widely known areas in the international arena in Hanoi, making this place a perfect piece for the The Crest Collection brand. Cooperating with DOJI Gold and Gems Group, we want to create a symbolic destination, bringing both luxury and sophistication and a strong local identity.
Diamond Crown Westlake by The Crest Collection - New imprint of the high-end accommodation market in the Capital
Located in an expensive "diamond" location along West Lake and in the center of the Capital, Diamond Crown Westlake by The Crest Collection owns a panoramic view embracing the poetic West Lake, Tran Quoc Pagoda, Thanh Nien Street and the panoramic view of the city center. This is the exclusive "next to the lake - in the city" coordinate, a place that harmonizes the beauty of a thousand-year-old heritage and the vibrant modern rhythm of life - a rare privilege in the heart of Hanoi. From the project, residents and tourists can both enjoy the spacious and private natural space by the lake, and easily connect to the city's high-class ecosystem of utilities, culture and commerce.
The project includes 178 luxury hotel apartments, diverse from standard rooms to luxurious Sky Villas and Penthouses, designed specifically for the elite. The project is a combination of luxurious Neoclassical architecture and typical jewelry art of DOJI Group, creating a classy living symbol by West Lake. Each architectural line is meticulously cared for like an artwork, reflecting the upper-class aura, sophistication and different living standards.
Along with that is an international standard utility system such as infinity pool, Spa & Wellness complex, a chain of luxury restaurants bringing the quintessence of Vietnamese and world cuisine... It is expected that when put into operation, Diamond Crown Westlake by The Crest Collection will become the leading luxury accommodation and experience destination in the Capital, contributing to shaping a new standard for luxury real estate in inner Hanoi.
The cooperation between DOJI Group and The Ascott Limited with the The Crest Collection brand is a breakthrough in the development strategy of both sides, and also a positive signal reflecting the trend of increasingly deep international integration and great potential in developing the high-end tourism market in Vietnam.
This is also recognition for the stature and quality of the Diamond Crown Westlake by The Crest Collection project, clearly demonstrating DOJI Group's commitment to bringing a luxury resort product with the story of Vietnam to the world level.
