According to research by McKinsey & Company, 71% of consumers want businesses to bring deeply personalized interactions, suitable to the needs and specific context of each individual; 76% of consumers feel completely disappointed if their desire is not met. Personalization is therefore no longer an option, but is gradually becoming a new standard in customer experience, especially in the financial - insurance sector, where every decision is associated with each person's health and long-term future.
With Techcom Life, personalization in insurance starts from understanding each customer as a separate individual. Each person has different health conditions, needs and living contexts, so consulting and support also need to be flexibly adjusted to suit. On the basis of data and technology in the Techcombank ecosystem, artificial intelligence applications support Techcom Life to analyze and update individual customer records, helping the consulting and service process become more accurate, timely and closer to actual needs. At the same time, this approach also contributes to improving the quality of appraisal, supporting making more appropriate decisions, simplifying procedures and bringing smoother and more convenient insurance participation experiences to customers.
The series of events "Journey to live fully every day" implemented by Techcom Life at Techcombank's pilot branches in Hanoi from February 2 to February 10, 2026 is a typical example of the above approach. Prominent in the event is the health check activity applying artificial intelligence (AI). Through the advanced technology platform, customers can quickly assess basic health indicators, identify potential risks early and better understand their current situation.
In addition, customers are consulted on health 1-1 with a team of experienced doctors, helping to clarify health indicators, lifestyle and appropriate recommendations. On the basis of personal health, customers continue to receive financial advice from experts, thereby better understanding the importance of being proactive in the process of planning health protection, finance and improving quality of life through life insurance solutions.
All of the above activities are connected in a unified journey, helping customers experience smoothly, without interruption and clearly feel the practical value right in the short time of participating in the event.
Mr. Mukesh Pilania, Chairman of the Board of Directors of Techcom Life, said: "With Techcom Life, the vision of "Rebuilding the insurance industry - Giving future autonomy" is not only about applying technology, but also how we redesign the entire journey of customer experience from access, consulting to compensation and after-sales care. By applying data, applying artificial intelligence and taking advantage of the strength from the Techcombank ecosystem, Techcom Life aims for simpler, faster and more personalized insurance experiences.
The "Journey to Live Fully Every Day" event series is part of Techcom Life's long-term strategy, where technology, medical expertise and financial advice are connected in a unified ecosystem, bringing a fast, seamless and personalized experience to customers," Mr. Mukesh added.
Ms. Nguyen Thu Diep, a customer participating in the experience at the event, shared: "I was quite surprised because in just about 20 minutes, I could do so many things: from health check-ups, talking to doctors, to understanding more about suitable financial and insurance solutions. Everything is guided very clearly and conveniently.
In the context of increasingly closely linked healthcare and financial safety needs, Techcom Life identifies its role not only as a provider of insurance solutions, but also as a companion for customers on the "Journey of Living Fully Every Day".
By shaping the insurance experience towards personalization, transparency and convenience, Techcom Life aims to empower each individual and family to be more proactive in health care, financial planning and improving the quality of life. This is also Techcom Life's way of realizing its mission to promote sustainable development, helping customers feel secure in enjoying every moment in life.
Ky Thuong Life Insurance Joint Stock Company (Techcom Life) was established by Techcombank, a business providing life and health insurance solutions for Vietnamese individuals and families.
Techcom Life aims to build a generation of modern, transparent and customer-friendly life insurance solutions.
The company operates with the vision of "Recreating the insurance industry, Giving future autonomy" and the mission "Shaping insurance experiences, creating momentum to promote each individual, family, and business to constantly develop and live every moment of life".
Techcom Life focuses on developing insurance solutions to meet three essential needs: health protection, solid finances and improving the quality of life, thereby contributing to the sustainable development of Vietnam's life insurance industry and bringing a better life to Vietnamese people.
