Kantar BrandZ - the world's leading market research company, recently announced a list of 30 most valuable brands in Southeast Asia in 2024. In the list, Vietnam has 01 representative, which is the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank). With 20th place, the Vietcombank brand is valued at 2,105 million USD, an increase of 18% compared to 2023.
The ceremony to award the certificate of "Top 30 most valuable brands in Southeast Asia in 2024" to Vietcombank was solemnly held on June 11, 2025 at Vietcombank's Headquarters with the participation of Kantar representatives and representatives of Vietcombank's Board of Directors. Representatives from Kantar include Mr. Sumit Kamra - Director of Strategic Development of Kantar Insights and Ms. Do Bich Van - Kantar representative in charge of strategic customer relations.
Mr. Le Hoang Tung - Deputy General Director of Vietcombank shared: being recognized in Kantar's ranking is a testament to Vietcombank's persistent efforts in its brand development journey, constantly innovating to improve customer experience. This is an important step forward for Vietcombank on the Southeast Asian brand map.
According to Kantar's report, Vietcombank leads the banking industry in Vietnam with 14% market share in the minds of consumers. Vietcombank's Demand Power Index (Brand Strength) reached 204 points, far surpassing domestic banks, creating a significant gap compared to Vietnam's second place at 163 points.
Vietcombank not only demonstrates its leading role in brand strength in the industry in Vietnam but also shows its superiority compared to the industry average (100) in all aspects of brand value. The bank achieved 148 points on brand Recognizability, 143 points on brand level of emotional connection and good customer demand - indicators reflecting strong cohesion between customers and brands.
In addition, Vietcombank also recorded outstanding scores in a different level and led the industry, showing that the bank has many outstanding features in services and products that other brands do not have. These indicators not only continue to strengthen the position of a leading bank in Vietnam but are also a vivid testament to Vietcombank's journey to build a sustainable brand, while reflecting the strong transformation of Vietnamese enterprises in the regional market.
The Kantar BrandZ brand valuation method is based on two main pillars: Financial value and Brand contribution. In particular, Brand contribution (Brand contribution) is determined through consumer surveys, measuring: Current brand appeal, Potential to create value in the future, Potential to value higher. This combination of qualitative and qualitative data helps Kantar BrandZ create a ranking that most closely reflects brand value in the minds of consumers and in the market.
Being the only Vietnamese brand on the list shows that Vietcombank is not only a bank with good business performance, but also builds a strong brand image in the minds of domestic and foreign consumers.
Mr. Sumit Kamra - Strategy Development Director of Kantar Insights commented: Vietcombank is not just a bank - but a symbol of trust, innovation and commitment to serving the community. In the context of increasingly fierce competition, being honored in this ranking shows that Vietcombank has been creating real value for customers, constantly innovating to be different, and always being present at the right time, in the right place - where customers need it most".
Being ranked with major names in the region such as DBS, UOB, OCBC... is a testament to Vietcombank's gold-plated bravery and position to reach the regional level. This achievement is the result of a methodical brand strategy, the consensus of all staff, and the strong trust of millions of domestic and foreign customers. This is also an important stepping stone for Vietcombank to continue its journey to conquer new heights, not only in the region but also in the international arena.
