According to Brand Finance, Vinpearl's brand value has grown by an astonishing 34% to 230 USD million in the past year. The Vietnamese enterprise achieved a Brand Strength Index (BSI) score of 89.7 out of 100, increasing its brand strength to the maximum level of AAA+, surpassing a series of big names in the region to officially be in the Top 3 strongest brands in Southeast Asia.
Previously, Brand Finance also honored Vinpearl as the unit with the largest brand strength index in Vietnam. According to the report, Vinpearl has made great progress when surpassing large enterprises in the finance and banking sector to rank No. 1 in Vietnam in terms of brand strength.
In 2024, Vinpearl has continuously improved the quality of services at international-class tourist complexes to bring outstanding and perfect experiences to visitors.
In particular, the Vinpearl Resorts & Hotels hotel - resort system is located in the most beautiful coastal areas in Vietnam, leading the way and creating trendy tourism trends. This is a "resort paradise" that is especially loved by tourists with its beautiful nature, unique, multi-style themed villas and countless quintessential experiences in accommodation, cuisine, meetings, and special experiences.
In 2024, VinWonders with the WonderFest 2024 International Sea Festival series brings a series of entertainment blockbusters to explore the sea, experience culture, shopping, cuisine, and the Nha Trang International Bay of Light Festival, contributing to attracting up to 660,000 visitors to the coastal city. These are special highlights that have ignited the atmosphere of endless festivals and unlimited sublimation of emotions for all visitors when coming to Vinpearl.
In addition, worthy of its leading brand position, Vinpearl continuously creates high-class experiences for visitors when launching Vinpearl Horse Academy Vu Yen, VinWonders Cua Hoi and Vinpearl Harbour - a complex of entertainment, cuisine, shopping from day to night with a series of unique experiences such as Indochine commercial area, Stunt Show live action show on the sea, the first high-class Korean-standard spa and sauna complex in Vietnam - Aquafield Nha Trang.
Vinpearl Golf - Vietnam's leading golf course management and operation brand continues to make a strong impression when it officially manages and operates Cape Wickham Golf Links - Australia's No. 1 golf course, top 14 best golf courses in the world on the most prestigious global ranking - Golf Digest.
In September, Vietnam's strongest brand signed a memorandum of understanding to cooperate with a series of leading names in the US music and film industry to promote Vietnamese culture and beauty to the world.
Vinpearl also organized a customer appreciation event and signed a strategic cooperation agreement to promote the exploitation of the Korean market. In Australia, Vinpearl participated in an event to introduce and promote tourism for 3 central provinces, promoting more connecting flights between Australia and Vietnam. Along with that, there were a series of activities to promote and advertise Vietnam in India, Russia, Mongolia, Kazakhstan, Uzbekistan, Poland, France, Italy, Germany... At the same time, Vinpearl also accompanied Kien Giang, Khanh Hoa, Da Nang to promote tourism in the provinces to potential markets such as Japan, Thailand, Malaysia...
Vinpearl's inclusion in the top 3 strongest brands in the region and number 1 in Vietnam affirms the strength and market-leading role of tourism, resort and entertainment businesses, while contributing to enhancing the position of Vietnamese businesses in the region and the world.
