VPS, VNDirect continue to narrow stock brokerage market share

Lục Giang |

The stock brokerage market share in the fourth quarter of 2024 witnessed a significant decline of VPS and VNDirect. Meanwhile, SSI, TCBS and MBS are still on the rise.

The Ho Chi Minh City Stock Exchange (HoSE) has just announced the list of 10 securities companies with the largest market share in brokerage transactions of stocks, fund certificates and covered warrants in the fourth quarter of 2024.

The top 10 companies did not change much, but there were significant fluctuations in order, which showed fierce competition for market share among the top securities companies in the market.

Accordingly, the Top 10 companies with the largest brokerage market share remained unchanged compared to the third quarter of 2024, including: VPS, SSI, TCBS, Vietcap, HSC, MBS, VNDirect, MAS, KIS and FPTS with a total market share of 66.2%.

Of which, VPS securities continued to hold the throne with a market share of 16.45%. However, this figure has narrowed significantly compared to 17.63% in the third quarter of 2024. Notably, this is the third consecutive quarter witnessing a narrowing of VPS's market share.

Similarly, VNDirect's market share also continued to decrease for the second consecutive quarter, down to 5.08%, and dropped to 7th place.

Meanwhile, SSI Securities and TCBS continued to expand their market shares, reaching 9.19% and 7.7% respectively in the fourth quarter of 2024, ranking 2nd and 3rd respectively. MBS also accelerated from 4.69% in the previous quarter to 5.16%, surpassing VNDirect to rise to 6th place.

Several other companies also increased their market share, such as Vietcap (+0.25%), HSC (+0.1%), Mirae Asset (+0.17%) and KIS (+0.21%). Of which, KISVN and FPTS maintained their positions in the top 10 market shares of HoSE with 3.17% and 2.84%, respectively.

In 2024, the list of Top 10 securities companies leading in brokerage market share still has familiar names such as VPS, SSI, TCBS, HSC, Vietcap, VNDirect, MBS, MAS, KIS and VCBS. Compared to 2023, FPTS has left this group, giving way to VCBS.

2024 continues to be a year of fierce competition between securities companies to attract and retain customers. In addition to free transactions, many securities companies also implement margin incentive programs and refunds to attract and retain customers.

In addition, factors such as cybersecurity, product and service diversity are also factors that customers care about when choosing a securities company to trade. The market share picture in 2024 will also have many significant changes.

Lục Giang
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