The 2025 Conference of Civil Servants and Public Employees focused on assessing the level of completion and building a professional and effective organizational structure of the SBV Communications Department. Speaking at the Conference, SBV Permanent Deputy Governor Dao Minh Tu recognized the professional, united and unified working environment; building working relationships in communications and press; communications work has been highly appreciated by the whole society, ministries, branches and SBV's Board of Directors.
In particular, the State Bank's policy communication is assessed to have many innovations, creativity, effectiveness, and breakthroughs to create financial education communication programs that leave an impression on the public such as: "Smart money, smart money", "Key to the treasurer"...
The Deputy Governor emphasized that since the establishment of the Department, the Department of Communications has made positive contributions to the overall achievements of the Industry.
Implementing Resolution 18-NQ/TW dated October 28, 2017 on continuing to innovate and reorganize the political system to be streamlined and operate effectively and efficiently, in the coming time, the Department of Communications will have changes in its organizational structure.
However, according to the Permanent Deputy Governor, regardless of the stage, the role, position, function and task, and necessity of communication work still remain valuable, need to be respected and given the right focus.
Looking back on the past, the Permanent Deputy Governor emphasized: “The past 7 years is not a long time, but communication work is associated with many important events of the Industry. And in the past 7 years, there have been countless events, press conferences and issues that needed to be handled as well as countless policies and guidelines that needed to be put forward that communication work had to do. In the history of the Banking industry, we must also acknowledge and acknowledge a period when there was a Communications Department, associated with the history of the Banking industry in the years that followed.”
The Deputy Governor suggested that the unit continue to promote the achieved results, closely follow and well implement key tasks in the following years.
According to the report at the Conference, closely following the key tasks of the banking sector, grasping and resolving issues of public concern regarding currency and banking activities as well as international integration trends, the Communications Department has implemented timely and effective policy communication on solutions for monetary policy management and banking activities, contributing to stabilizing the macro economy, controlling inflation and making information transparent according to international commitments, contributing to maintaining and enhancing public and international confidence in the policies of the Party, State, Government and the banking sector.
The Department of Communications has implemented policy communication activities on all mass media in a creative, professional, unified and effective manner. Financial education programs in a new, creative, innovative and groundbreaking way, for the first time, have created changes in the way of policy communication with the motto of being easy to understand, easy to remember, easy to do, easy to implement, which are loved and highly appreciated by public opinion.
The Department of Communications has also researched and innovated financial education communication on social networking platforms and 01 financial education channel on the Tiktok platform to keep up with the trend of the times and international experience.
Financial education programs have promptly conveyed the policies of the State Bank, disseminated and educated the law, helped change the awareness and behavior of financial service users, actively contributed to promoting non-cash payments in Vietnam, increased the rate of payment users, enhanced access to financial services for people, contributed to limiting "black credit", avoiding risks for financial service users, minimizing social costs, and positively contributing to the entire economy of the country... From there, it has created consensus and high appreciation from public opinion, highlighting the drastic and close direction of the Governor and the Board of Directors of the State Bank in managing monetary policy and banking activities.
Besides, the management of communication activities of the Banking industry has many positive aspects, ensuring unity, conformity with the general development orientation of the Industry and enhancing the effectiveness of communication in the Banking industry.
Promote the effective role of the SBV Electronic Information Portal, promptly provide information on the guidelines and policies of the Party, State and Government related to monetary and banking activities; directions, operations and important events of the SBV; activities of the SBV Board of Directors; propagate and disseminate legal documents on the SBV Electronic Information Portal.
In addition, Party and Union activities also have many exciting and practical activities, suitable to the characteristics of the Department of Communications, creating solidarity among cadres, civil servants, public employees and workers, creating a vibrant atmosphere to successfully complete the political tasks of the unit.
With the results and achievements over the past years, the collective and many outstanding individuals of the Department of Communications have been honored to receive various forms of rewards.
Receiving the Deputy Governor's direction at the Conference, Comrade Le Thi Thuy Sen said that in the coming time, the challenges and difficulties facing the banking industry will continue to put pressure on monetary policy management as well as communication work. However, in any circumstances, each officer of the Communications Department is always united, sharing, constantly striving, trying, having aspirations, beliefs... creating values to contribute to the overall success of the banking industry.
