In early 2025, an optimistic wave was spreading throughout the Asia -Pacific region. Survey results "The 28th annual Global CEO of Asia -Pacific: constantly innovating" of PWC shows that business leaders in this area are increasingly believing in the future. The brightness of the economy and long -term growth of the business.
According to the survey results of 1,520 CEOs in the region, 55% of CEOs are asked for the expectation of the global economy to improve next year, up from 40% in 2024. 34% is very confident and extremely self -self. News on short -term revenue growth of their company (an increase of 3% compared to 2024). 54% are very confident and extremely confident about revenue growth in 3 years (up 17% compared to 2024). Only 45% believe that their company will exist for a decade if they continue to follow the current business orientation, compared to 63% by 2024.
Mr. Sri Nair - President of Asia - Pacific Pacific - said: “When we entered 2025 with constant changes, it is encouraging to see the increasing optimism of the Asian CEOs - Pacific. However, besides optimism, business leaders also need to maintain the active approach to maintain motivation and face the existing economic challenges. In order to achieve sustainable success, CEOs need to have an overview, understand the diverse needs of customers and be ready to cooperate with partners inside and outside the industry. "
The report shows that some companies in the Asia -Pacific region are quickly acting to seize growth opportunities and create value from the trend of shaping the era. 59% said that at least one important innovative action has been performed in the past 5 years. They are investing in the artificial intelligence, solving opportunities and challenges caused by climate change, and renewing the operating and business model to create value in ways. New awakened.
Of the 82% of Genai in the past 12 months, 37% of revenue reports have increased, 40% recorded higher profits and 58% found that employees' work efficiency was improved by the application of Genai. Notably, 87% of the executives in the region have made environmentally friendly investments in the past 5 years. 63% said that they had linked their personal bonus policies with sustainable indicators, surpassing the global average of 56%.
The report shows that the convergence between industries is increasingly clear. 35% of Asia -Pacific CEOs are expanding activities to new industries, with technology, retail and health services are the most attractive areas.
Mr. Mai Viet Hung Tran - General Director of PWC Vietnam - shared: “In 2025, Vietnam is expected to have breakthrough acceleration steps, motivated by the development of the middle class, policies The government's incentives and its position are the leading destinations for international investment in Southeast Asia. This is the time for Vietnamese businesses to seize opportunities, convert and create new values to lead in the context of many fluctuations. CEOs in Vietnam need to focus on balancing internal and outside enterprises, including interdisciplinary cooperation, technology integration and sustainable strategy priority. From there, it opens up new opportunities and promotes the growth of businesses and the Vietnamese economy. ”
